SOURCE: Shark Branding

June 04, 2015 08:00 ET

Jillian Michaels Joins Shark Branding's Rapidly Expanding Licensing Portfolio

NEW YORK, NY--(Marketwired - Jun 4, 2015) - Shark Branding announced today the addition of health and wellness expert, Jillian Michaels to its licensing division. Founded by business mogul and Shark Tank co-star Daymond John, Shark Branding continues to expand its portfolio of pop culture icons with this agreement.

In partnership with Empowered Media, LLC -- which was launched by Michaels with business partner Giancarlo Chersich with the goal of creating total life solutions that involve all aspects of living well, Shark Branding will work with Empowered Media to secure licenses in North America and internationally. Categories in the North American market will include swimwear, eyewear, fragrance, cosmetics, skincare, hair care, food appliances, household cleaning products and more. Internationally, categories will encompass all of those in the North American market and will extend to active wear and accessories.

"The goal is to continue to position Jillian as more than just a health and fitness guru, with expertise extending to all aspects of living well," said John, Shark Branding CEO.

Perhaps best known for her role as trainer and life coach on NBC's long-running weight loss show, The Biggest Loser, Michaels will appear this fall on SPIKE TV's Sweat Inc. In addition, "Just Jillian" a docu-follow series on E! will premiere January 2016. Her reach extends to many other media portals, from her podcast, touring business and her best-selling fitness DVD's and books. "We are excited to continue expanding our business with Shark Branding. Shark is proven in the space and we look forward to collaborating with them," said Giancarlo Chersich, CEO of Empowered Media, LLC

"For more than two decades, Jillian has been sharing her expertise in health, wellness, fitness and nutrition with her devoted audience," said Shark Branding Head of Licensing Faith Wall. "By expanding her brand into new product categories, she'll be able to take her expertise one step further, sharing her advice and giving her audience the tools they need to employ it."

About Empowered Media
Empowered Media, LLC operates the Jillian Michaels wellness brand. Co-founded by Jillian Michaels and her business partner, Giancarlo Chersich, the company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. America's premier health and wellness coach, Michaels is a New York Times best-selling author, entrepreneur and popular television personality. Michaels is also a passionate advocate, fighting to invoke important changes in all aspects of health and wellness. For more information about Jillian Michaels please visit

About Shark Branding
Shark Branding's team of expert communicators, strategic analysts, and creative heavyweights excels in transforming businesses into iconic brands. At our helm is business and branding expert Daymond John, CEO and Founder of FUBU, a $6 billion global fashion game-changer. As he demonstrates on ABC's hit reality series Shark Tank and from behind the scenes of countless business success stories, Daymond possesses a singular talent for tapping into the heart of a brand and positioning it for wild success. Having transformed a single, handmade product into a global fashion juggernaut, Daymond's entrepreneurialism and trend-moving influence are key to our cultivation of great brands.

Putting products in the hands of influencers and trendsetters is Shark Branding's core practice. Our relationships with celebrity tastemakers go beyond business, representing a media residency that actually lasts, not drying up with the passage of trends.

Our clients benefit from a 360 degree approach to the growth of a healthy, successful brand with services ranging from brand strategy, design, and licensing; event development; celebrity affiliation and media; digital marketing; and the fundamentals of business leadership.

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