SOURCE: ICON Health & Fitness

ICON Health & Fitness

November 10, 2010 15:05 ET

Jillian Michaels' New "Ultimate Fitness" Line Is Fresh Fitness Innovation From TV's Toughest Trainer

LOGAN, UT--(Marketwire - November 10, 2010) - Jillian Michaels, America's premier health and wellness expert and star of NBC-TV's "The Biggest Loser" and "Losing It With Jillian," introduces a new line of nearly 30 light exercise products. The new line brings a fresh approach to hand-held fitness products that are affordable, compact and great for fitness gifts.

"My approach to the new line was to take proven fitness gear and find ways to make the ultimate version," Jillian Michaels said. "We looked at everything -- better ergonomics and comfort, wider range of motion, greater variety of exercises, less space, bigger value, multiple functionalities and more. 

"Look closer at every one of these products and you'll see fresh fitness that will get results," Michaels said.

A perfect example is the Ultimate 3-in-1 Aerobic Step ($50) which provides platform with interchangeable accessories. It has two levels of risers to create a step aerobic. You can remove those, attach a half-sphere, and use the same step platform as a balance board. Use the step solo and its curved bottom edge provides a rocker platform for dynamic push-ups and crunches or beginning balance training. There are also clip-on resistance bands to add some resistance training to the balance workout.

"Balance training is a growing fitness trend and an important element to add to cardio and strength training," Michaels said. "You could use this product anytime, anyplace, anywhere for a killer workout, and then easily stash it away because it's only 14 inches wide."

Another example of re-thinking a fitness classic is Jillian's Ultimate Powerbell, which she uses in her new DVD "Shred It With Weights", the follow up to her best selling DVD "30-Day Shred."

"I believe in using extra weights during a workout to challenge your body," she said.

Jillian's kettle bell is adjustable, and allows the consumer to have a range of weights in a single compact package. The weights are stacked vertically like a layer cake, and adjust from 5 pounds to 20 pounds total in 3-lb increments.

Jillian's Ultimate Weighted Calf ($20) and Forearm Sleeves ($16) -- the ultimate version of ankle and wrist weights. "My new weighted sleeves wrap smoothly around your body part and stay in place -- eliminating the sweaty, slide-y motion of traditional wrist and ankle weights," she said. "They adjust to fit everyone and provide the benefits of light compression."

Functional training has become a foundation of fitness, and Jillian's Ultimate Medicine Ball and included accessories transform into a range of functional strength options. The medicine ball is adjustable -- a first -- from 4 to 6 pounds. With a curved handle attachment, the ball becomes a kettle ball, the current darling of personal trainers. Switching to a straight handle yields a mace ball. Switching to a rope handle provides a swinging mace. Converting the straight handle to two creates an ab roller ball.

"For most people, the way strength training will make a difference in their lives is functional strength training," Michaels said. "Most products come with an instructional DVD and an exercise chart, and you can learn more at my website."

The Jillian Michaels Ultimate Fitness ranges from $10 to $200, with most fitness products under $75. It will be available at retailers nationwide starting in mid-November, including Walmart, Sam's Club, Sports Authority, Dick's Sporting Goods, Target, QVC, Shopko, Fred Meyer, Walgreens, Nebraska Furniture Mart, Meijer, AAFES, Nexcom, Hibbett Sports, Mills, Blains, Kohl's, OC Tanner, Seventh Avenue, Bluestem, Amazon, Fitness Concept in Malaysia, Chris Sports in the Philippines, Sports Depot in Japan (starting January 15) and at

Jillian Michaels worked with global leader ICON Health & Fitness to develop her Ultimate Fitness line. She is also the spokesperson for the ICON's series of NordicTrack Incline Trainers, extreme treadmills that incline from 0 to 40%.

About Empowered Media
Empowered Media, LLC operates the Jillian Michaels wellness brand. The company operates as life architects whose sole mission is to inspire individuals to empower themselves to seek healthier, active lives. The products marketed are part of the total life solution platform created by the Jillian Michaels philosophy. America's premier health and wellness coach, Michaels is a New York Times best-selling author and the star of the NBC series "The Biggest Loser."  In April 2011, Michaels will release her next book titled "UNLIMITED: How to Build an Exceptional Life." For more information about Jillian Michaels, please visit

About ICON Health & Fitness
ICON Health & Fitness licenses the Jillian Michaels brand for light exercise products. ICON Health & Fitness is the largest developer, manufacturer and marketer of fitness products worldwide.

Contact Information

  • For information, photos or product samples, please contact
    Colleen Logan
    VP, Marketing
    ICON Health & Fitness
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