SOURCE: Networked Insights

September 09, 2008 08:00 ET

Jim Schroer Joins Networked Insights' Board of Directors

Marketing Veteran Brings Brand Loyalty and Engagement Expertise to the Board

MADISON, WI--(Marketwire - September 9, 2008) - Networked Insights, a provider of customer intelligence across social media, today announced the addition of loyalty marketing expert Jim Schroer to its Board of Directors. Schroer joins founder and CEO Dan Neely, Sharon Chamberlain and Gerry Komlofske as a member of the board.

Jim Schroer has been a leading marketing innovator for over three decades. Most recently, he served as president and CEO of Carlson Marketing, a leader in loyalty marketing and events. Schroer managed the agency's 28 global offices, pushed the agency in interactive and mobile marketing, and significantly improved financial performance.

Before Carlson Marketing, Schroer specialized in automotive branding, working as executive vice president for Global Sales, Marketing and Service at DaimlerChrysler, where he helped to redefine the Chrysler, Jeep and Dodge brands and develop breakthrough marketing campaigns. Prior to DaimlerChrysler, Schroer was VP of Global Marketing for Ford Motor Company, where he patented consumer insight and branding processes, spearheaded Mazda's "Zoom Zoom," and led the start-up of

"Networked Insights is breaking down the barriers for companies to use social media analysis to drive commerce and increase revenue opportunities," said Schroer. "The company is championing a message I strongly believe in -- 'customer insight to action,' and I look forward to applying my experience to help Networked Insights grow its business."

"Jim's deep background in brand engagement will bring unique and invaluable experience to our board," said Dan Neely, founder and CEO of Networked Insights. "He understands the value that brands can gain from customer intelligence and brings the expertise and creative energy that will open up new business opportunities for the company."

About Networked Insights

Networked Insights is redefining the science of market research by combining technology, expertise and rich analytics to help businesses make better business decisions. Networked Insights gives companies the ability to discover, mine and act upon real-time customer intelligence from a variety of social media applications, providing truly customer-driven market research based on both content and social behavior generated from customer-to-customer interactions. Previously, companies gained customer information by asking predetermined questions or proving company-generated hypotheses. Networked Insights puts the customer at the center of the intelligence process so that companies can let the customer decide what's important. Networked Insights is privately held and based in Madison, Wisconsin. For more information, go to