SOURCE: Jingle Punks

Jingle Punks

September 07, 2015 07:00 ET

Jingle Punks Partners With Timbaland and ESPN to Rebrand Iconic SportsCenter Theme Song

Premier Music Marketing Agency Co-Produces Song for Scott Van Pelt's New Midnight Edition

NEW YORK, NY--(Marketwired - September 07, 2015) - Jingle Punks, the music marketing agency whose presence was bolstered earlier this year after being acquired by ole, today announced its partnership with ESPN and legendary music producer, Timbaland, in the rebranding of ESPN’s iconic SportsCenter theme song for Scott Van Pelt’s new show.

The new midnight edition of SportsCenter, which premieres Monday, Sept. 7 immediately following ESPN’s telecast of the game between No. 1 Ohio State and Virginia Tech, will present the world of sports as seen through Van Pelt’s unique perspective as a longtime ESPN anchor. The theme song will play a prominent part in differentiating the show from other SportsCenter editions.

Timbaland, who recently undertook a creative partnership with Jingle Punks, produced the remake of the iconic track alongside Jingle Punks co-founder and President Jared Gutstadt. The newly minted song draws it’s tempo from the famous SportsCenter hook, but is uniquely layered to create a brand new sound for fans.

"When Timbaland and I began collaborating on several projects, it came to my attention that he was interested in working with sports and the iconic ESPN brand," said Gutstadt. "Adding his legendary spin to the theme song for Scott Van Pelt’s new show felt like the perfect platform.”

The premiere of the theme song, which coincides with the 36th anniversary of the launch of ESPN on Sept. 7, 1979, is part of an ongoing collaboration with Jingle Punks and Timbaland. Other upcoming projects include a scripted series aimed at the tween market and based on Timbaland’s legendary Thomas Crown Studio in Virginia Beach, which will focus on the process of discovery and evolution of young artists who seek to become the next Michael Jackson, Usher and Pharrells of the world.

About Jingle Punks

To the team at Jingle Punks, music IS marketing. The leading, full-service music company has creative studios in New York, Los Angeles, Nashville, and Toronto, and a client roster of over 1,000 television shows including NBC’s “The Voice,” and the worldwide smash “Pawn Stars.” The company’s capabilities span technology platforms that simplify music licensing, and clever and unique sound solutions from the creation of original music to experiential executions, with their patented technology housing one of the world’s largest production music libraries. Recent integrations include the Jingle Punks Hipster Orchestra‘s formatting of the 20th anniversary of the album “Illmatic” for American rapper and songwriter, Nas, and creation of country superstar Dierks Bentley’s song for The History Channel show, “Biker Battleground Phoenix.” The agency also works with a range of brands, including Jack Daniels, Three Olives Vodka, and Big Heart Pet Brands’ Meow Mix to create musical scores for marketing campaigns. Other recent successes include the top 10 Billboard album by Jingle Punks artist Lil Dicky who is signed to Jingle Punks publishing division. Jingle Punks is owned by ole.

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