SOURCE: Bunchball


October 05, 2011 07:00 ET

Jive and Bunchball Team Up to Bring Gamification to Jive

New Features Will Help Jive Users Get Up and Running in Record Time

SAN JOSE, CA and LAS VEGAS, NV--(Marketwire - Oct 5, 2011) - Bunchball, the pioneer and market leader in gamification, announced today at JiveWorld11 a strategic relationship with Jive to incorporate game mechanics into Jive's industry leading social business software platform. Bunchball's Nitro gamification engine encourages Jive users to explore and master the wealth of functionality available in the platform. Nitro for Jive uses reward, status, achievement, competition, and real-time feedback as motivation for users of the platform.

"To further the adoption of Social Business, companies need to drive participation and engagement across the organization by maximizing the user experience of the platform as quickly as possible," said Robin Bordoli, vice president of Jive Apps Market. "Through our relationship with Bunchball, we're introducing gamification directly into Jive for users to understand the power of Social Business immediately."

Nitro for Jive gives users a set of missions to complete, each of which exposes them to a critical piece of functionality within the Jive platform. Users earn points and unlock badges for using and mastering these pieces of functionality, and "level up" when they hit key milestones. Social elements like high score tables, newsfeeds, and the ability to display and share your status, drive friendly competition and collaboration among the user base. "At Bunchball, we've seen how useful gamification can be in improving a customer's out-of-box experience," said Rajat Paharia, founder and chief product officer, Bunchball. "Giving users interesting challenges that motivate them to learn, share and master a feature set as rich as Jive's helps make them more productive, more quickly. We believe this is just the tip of the iceberg in terms of gamification features we can bring to Jive, and we're excited to see our partnership grow."

Bunchball is the first gamification provider to integrate with Jive. Moreover, this relationship marks another key milestone as Bunchball continues to expand its gamification offerings into the enterprise.

Nitro for Jive will be showcased at JiveWorld11, and will be available in the Jive Apps Market in Q4 2011.

For additional details on JiveWorld11 and registration, please visit: Updates from the conference can also be found on Facebook or by joining the conversation on Twitter #jw11.

Bunchball is the industry leader in gamification, an innovative way of engaging users, motivating employees and increasing customer loyalty. Gamification works by integrating game mechanics into digital experiences in order to influence and motivate people. This helps drive a deeper, more compelling user experience, which leads to tangible business benefits, such as increased employee productivity, customer loyalty and revenues. Bunchball's Nitro platform is being used by some of the world's leading companies to create experiences that combine intuitive game mechanics with compelling content. Bunchball's customers include Warner Bros., Comcast, USA Network, Bravo and Hasbro. Based in Silicon Valley and founded in February 2005, Bunchball's investors include Granite Ventures, Triangle Peak Partners, Northport Investments, Correlation Ventures and Adobe Systems Incorporated. For more information, visit Bunchball online at

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