SOURCE: JiWire

JiWire

January 16, 2014 08:00 ET

JiWire President Joins Panel on Mobile ROI Measurement at Mobile Media Summit 2014

Industry Leaders in Mobile Marketing and Technology Engage in High-Level Discussion About Triumphs and Challenges in Linking Mobile Campaigns to Real-World Results

SAN FRANCISCO, CA--(Marketwired - Jan 16, 2014) - JiWire, the leading location-powered mobile advertising and data platform, today announced that David Staas, president, will participate in a panel discussion at Mobile Media Summit 2014, held January 21 in San Francisco. JiWire will also showcase its innovative technology at booth No. 14.

Moderated by Optus Research Senior Analyst Greg Sterling, the panel, "Mobile ROI Measurement Gets Real," examines the new solutions that are helping marketers link their mobile campaigns with real ROI. The panelists, all industry thought leaders, will present their perspectives on what is working and what must still be done to achieve success in light of the mobile industry's continued rapid innovation. Staas will be joined by Greg Crockart, co-president, Joule; Nick Fairbairn, group media director, Swirl; and Chia Chen, SVP and North American mobile practice lead, DigitasLBi for the lively discussion.

JiWire executives will also be available at the JiWire table, No. 14, during the conference to showcase the company's leading location-powered mobile advertising and data platform.

WHAT:
Panel discussion, "Mobile ROI Measurement Gets Real"

WHO:
David Staas, President, JiWire
Greg Crockart, Co-President, Joule
Nick Fairbairn, Group Media Director, Swirl
Chia Chen, SVP & North American Mobile Practice Lead, DigitasLBi
Moderator: Greg Sterling, Senior Analyst, Internet2Go, Optus Research

WHEN:
Tuesday, January 21
2:45 p.m.-3:45 p.m.

WHERE:
Mobile Media Summit 2014
The Westin Market Street
50 Third St., San Francisco

For additional information about Mobile Media Summit 2014 or to register for the event, please visit http://mobilemediasummit.com/san-francisco-2014/.

About JiWire
JiWire is the leading location-powered mobile advertising and data platform. Used by major retailers and marquee brands across verticals, JiWire leverages proprietary historical- and present-location data to engage advertisers' desired audience across all mobile devices at scale. Its ROI-driven approach and unique data platform leverage both Wi-Fi and mobile location big data to deliver true one-to-one mobile audience targeting at four times higher performance over traditional mobile targeting or geofencing.

With the recent launch of Location Conversion Index™, JiWire offers marketers the ability to measure the ROI of their mobile spend by providing the actual increase of in-store visits directly attributed to their mobile ad campaign.

JiWire has been recognized for its innovation with various awards, including Frost & Sullivan's prestigious 2012 Best New Product Innovation Award for Mobile Advertising. Headquartered in San Francisco, JiWire also has offices in New York City, Chicago and Silicon Valley. Follow us on Twitter (@jiwire) and check out our Facebook page. Learn more at JiWire or Location Conversion Index™.

Contact Information

  • JiWire Media Contacts:
    Kimberly Breslin
    JiWire
    415-821-8609
    Email Contact

    Brigit Valencia
    BOCA Communications
    415-738-7718
    Email Contact