SOURCE: JiWire

JiWire

June 09, 2009 08:00 ET

JiWire Names David Staas Senior Vice President of Marketing

Industry Veteran to Drive JiWire Leadership in Mobile Audience Engagement

SAN FRANCISCO, CA--(Marketwire - June 9, 2009) - JiWire, the leading Mobile Audience Media company, announced today it has appointed David Staas as senior vice president of marketing. JiWire, which reaches 20 million unique users per month through their public Wi-Fi advertising platform, is responding to increased market demand from brands and advertisers for its advertising solutions by adding Staas to the management team. Bringing more than 13 years of marketing and product management in the mobile and advertising industries, Staas will help brands target their in-market, engaged mobile audience including on-the-go business decision makers, affluent consumers, and trendsetting millennials.

"With JiWire's rapid growth and aggressive expansion plans into new channels that reach mobile audiences, we are pleased to have David on board," said Kevin McKenzie, chief executive officer of JiWire. "His strong mobile advertising background and successful track record make him a key addition to our company and a strong leader of our go-to-market strategy in this emerging space."

Staas comes most recently from Ad Infuse, a leading pioneer in mobile advertising, where he was vice president of marketing. At Ad Infuse, Staas helped build a premium network and platform business with leading mobile operators before it was purchased by London-based Velti in May 2009. Prior to Ad Infuse, Staas led the global product marketing team at Openwave Systems, responsible for a product portfolio generating over $400M in annual business with established mobile and broadband telecommunications providers in the Americas, Europe, and Asia.

"JiWire is able to help brands uniquely engage with their highly sought-after elusive consumer in a new era of mobility," said David Staas. "With the average consumer spending about 20 percent of their time outside the home or workplace, JiWire strategically sits at the intersection of mobile, online and digital out-of-home, where we can provide a unique and measurable advertising experience for a rapidly growing on-the-go audience."

Staas holds a bachelor's degree in architecture from the University of Virginia and a master's degree in business administration from the Fuqua School of Business at Duke University.

About JiWire

JiWire is the leading mobile audience media company, delivering advertising across premier locations and devices. JiWire's breakthrough advertising medium enables marketers to reach an influential mobile demographic at the point-of-connection. JiWire's portfolio of blue-chip advertisers, combined with its market-proven delivery platform and registry of hotspot locations, enables wireless broadband networks and device manufacturers to leverage advertising as a currency for wireless Internet access. For more information, please visit www.jiwire.com or call (415) 877-4711.

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