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September 08, 2011 14:10 ET

JL Schmidt Joins zu as New COO

SASKATOON, SASKATCHEWAN--(Marketwire - Sept. 8, 2011) -

Editor's Note: There is a photo associated with this release.

JL Schmidt, former VP at Critical Mass—an internationally recognized digital agency in Calgary, Alberta—has packed up and moved east to Saskatoon, Saskatchewan. She has taken on the role of Chief Operating Officer at zu (www.zu.com), an interactive agency with a strong North American client base that includes Tim Hortons, Cameco, PotashCorp, Goldcorp and FedEx.

JL has worked in digital media for more than a decade. The bulk of her career was spent at Critical Mass (www.criticalmass.com), managing account teams for Nike, Adidas, Mercedes-Benz USA, and UnitedHealthcare. Alongside NIKE in 2001, JL lead a talented team at Critical Mass to a Cannes Cyber Lions Grand Prix award for its work on NIKEiD (nikeid.nike.com). As the company began focusing more specifically on excellence in production quality, she led a 23-person project management department and then applied her experience to overall project operations as VP of Project Planning.

"This is an exciting time for zu, especially in the areas of mobile and web application development. I look forward to working with talented teams across the company to improve execution, accountability and overall operational quality. I'm impressed with zu's commitment to more agile processes and the value I see it bringing to our clients."
– JL Schmidt, COO, zu

As COO, JL will oversee the day-to-day operations of the company, work with production teams to realize better efficiencies, and lend her knowledge and experience to the New Business and HR teams. She will work with CEO Ryan Lejbak and President & CSO Tony Zuck to grow revenues and margins and create a solid position for zu in the North American digital landscape.

"We are extremely excited to have JL come on board. Her experience in working with international clients coupled with our talented staff puts in place for zu the missing piece to a solution for significant growth."
– Ryan Lejbak, CEO, zu

zu is a sixteen-year-old, 50-person digital agency located in Saskatoon, Saskatchewan, that specializes in strategy, design and development for web and mobile applications.

To view the photo associated with this release, please visit the following link: http://www.marketwire.com/library/20110908-908zu_jls.jpg.

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