SOURCE: Joystar, Inc.

March 20, 2006 08:00 ET

J.M. Dutton Analyst Raises Price Target to $1.70 for Joystar, Inc.

Reiterates Strong Speculative Buy

ALISO VIEJO, CA -- (MARKET WIRE) -- March 20, 2006 -- Joystar, Inc. (OTC BB: JYSR), one of the nation's largest and fastest growing travel agency networks and leading seller of cruises and vacation packages, announced today analyst, Richard West, CFA of Dutton Associates, reiterated his Strong Speculative Buy rating and raised his 12-month target price to $1.70.

The following is from the research note:

"Joystar: Cruise Booking Engine Up And Running; Professional Agent Count Up To 3,700; Strong Speculative Buy Rating Reiterated -- Raising Price Target

-- Richard W. West, CFA

"March 17, 2006. Joystar (OTC BB: JYSR) announced, on March 16, its private label cruise-booking engine went live on over 3,700 private label and co-branded affiliate travel agent Web sites. The cruise-booking engine allows the 3,700 professional agents to have direct access to cruise booking and vacation pricing values 24/7.

"The common stock of Joystar has been increasing since our Updated Research Report of March 7, 2006, when we upgraded our rating to Strong Speculative Buy and established a twelve-month price target of $1.20. Joystar continues to increase its agent count and to provide additional booking possibilities to its agents.

"Considering the continued growth in professional agent count, the additional booking possibilities for agents, and the large holdings by the major individual investor, we are maintaining our Strong Speculative Buy rating and raising the price target to $1.70 per share."

Read Full Research Note: http://jmdutton.com/research/JYSR/index.html

About Joystar

Joystar is the one of the nation's largest and fastest growing leisure travel agency networks and a leading seller of cruises and vacations. The Company sells complex travel products including cruises, vacation packages and group travel through its growing national sales force of independent travel agents and online affiliates. Joystar offers comprehensive business opportunities that combine innovative technology, marketing opportunities and expert support services to the Company's independent travel agents. With Joystar, experienced and new travel agents can concentrate on promoting travel and creating client loyalty without the administrative and financial burden of owning/operating a traditional storefront travel agency.

"Forward-looking statements" as defined in the Private Securities Litigation Reform Act of 1995 may be included in this news release. These statements relate to future events or our future financial performance. These statements are only predictions and may differ materially from actual future events or results. Joystar, Inc. disclaims any intention or obligation to revise any forward-looking statements whether as a result of new information, future developments or otherwise. Please refer to the documents filed by Joystar, Inc. with the Securities and Exchange Commission, which identify important risk factors that could cause actual results to differ from those contained in forward-looking statements, including, but not limited to risks associated with our ability to (i) increase revenues, (ii) obtain profitability, and (iii) obtain additional financing, changes in general economic and business conditions (including in the online business and financial information industry), actions of our competitors, the extent to which we are able to develop new services and markets for our services, risks in connection with acquisitions, the time and expense involved in such development activities, the level of demand and market acceptance of our services and changes in our business strategies.

Additionally, forward-looking statements concerning the performance of the travel and leisure industry are based on current market conditions and risks, which may change as the result of certain regulatory, political or economic events, a shift in consumer travel preferences, as well as those risks and uncertainties described in the Company's filings with the Securities and Exchange Commission, which could cause actual events or results to differ materially from the events described in the forward-looking statements, whether as a result of new information, future events or otherwise. Readers are cautioned not to place undue reliance on these forward-looking statements.

Contact Information

  • For more information, contact:

    Tom Hormann, CTC
    Sr. V.P. of Communications
    Joystar, Inc.
    (919) 783-8438
    thormann@joystar.com