SOURCE: ScanAlert

September 19, 2007 07:15 ET's ROI Shows How Chain Stores Benefit From HACKER SAFE Security

NAPA, CA--(Marketwire - September 19, 2007) - Online sales growth from's use of ScanAlert's HACKER SAFE® trustmark has been so impressive that Director of Information Technology Juan Gonzalez recommends other big brand retailers sign up for the data security certification service. According to Gonzalez, "online marketers for national chain stores simply can't ignore the ROI that HACKER SAFE certification delivers.", IdeaForest's joint venture with national chain store JoAnn Stores, is a well established brand among hobbyists, and the ecommerce leader in the U.S. arts and crafts market. During a recent 30-day A/B split test, adding the HACKER SAFE trustmark to the site produced a 5.5% increase in sales conversion. For busy sites like, listed No. 208 on the 2007 Internet Retailer Top 500 list of the largest websites in the U.S., this lift translates annually into hundreds of thousands of dollars in additional sales.

"We wanted to ensure our customers feel secure ordering from our website, so we turned to ScanAlert's HACKER SAFE service to accomplish this," Gonzalez continued. "We selected HACKER SAFE because it is quickly becoming a standard on the Internet that represents secure shopping."

Widely used by large and small brands alike, Scan Alert's service conducts daily security auditing for online retailers, and certifies them to the HACKER SAFE data security standard. Every day that the client's ecommerce infrastructure meets the standard, a date-stamped HACKER SAFE image is displayed, letting visitors know they can safely use their credit card to make online purchases.

"Although ease of implementation, and enterprise-level technical support were key factors, it is pretty hard to ignore the ROI numbers that HACKER SAFE delivers," Gonzalez added. "We saw a 5-6% lift in sales during our first 30 day A/B test, which is excellent for an established brand like ours."

"All retailers have competitors, which is why HACKER SAFE certification helps differentiate even the biggest brands like as an online destination and product source," said ScanAlert Marketing Communications Director Nigel Ravenhill. "The HACKER SAFE image clearly conveys the message that the retailer is putting security at the forefront of the customer experience."


IdeaForest, dba, was founded in 1999, and is the leading provider of ecommerce and direct marketing solutions to retailers, distributors and manufacturers in the large and growing U.S. crafts industry. Its flagship partner, JoAnn Stores, is the nation's leading fabric and crafts retailer, with more than 900 stores in 49 states. Located at, the company offers over 50,000 products for a wide variety of interests including knitting, crochet, fabric cake decorating, and framed art.

About ScanAlert, Inc.

ScanAlert secures organizations of all sizes against threats to their network infrastructure and then certifies them to the HACKER SAFE standard -- the world's Internet security benchmark. Offered as a Software as a Service (SaaS) solution, HACKER SAFE technology protects more than 250,000 websites in over 70 countries worldwide. Well known sites displaying the trustmark include ESPN, The American Red Cross, Toshiba, Sony Music Store and Warner Brothers, along with the majority of the 500 largest online retailers in the USA. ScanAlert also operates HACKER SAFE Labs, the security industry's only research group focused on ecommerce application security. More information is available at

Contact Information

  • ScanAlert Contact:

    Nigel Ravenhill
    Dir of Marketing Communications
    Tel: 877-302-9965 X1111
    Email: pr at Scanalert(dot)com