August 30, 2013 05:09 ET

Job Hunting: Civil Service and Charities Most Sought After Sectors

LONDON, UNITED KINGDOM--(Marketwired - Aug. 30, 2013) - Totaling 4.9 million, online search volumes for jobs in July fell below those levels in the three months preceding it, reveals the latest data from leading independent digital marketing agency, Greenlight.

Greenlight's findings come on the back of figures released by the Office of National Statistics (ONS), showing UK unemployment fell by 4,000 in the three months to June.

The agency's quarterly "Recruitment Sector Report - Issue 6", profiles the most popular keywords consumers used to look for jobs on Google UK in July. Total search volumes are revealed, splits given by location and sector and the most visible job sites to those searches listed.

City-wise, London and Glasgow came up tops, with the terms 'jobs in london' and 'jobs in glasgow' each accounting for 2% of the 1.5 million searches consumers made for jobs in specific UK locations.

Notable however, were queries for jobs overseas with the term 'jobs abroad' making up 1% of searches (22,200).

From an industry sector perspective, Greenlight's report indicates that roles within the civil service and charities were most sought after.

The research shows 10% of the 1.6 million sector-specific queries contained the phrase 'civil service jobs' and 5% used 'charity jobs'.

Others industries that job opportunities were predominantly sought after included recruitment, retail, leisure and security.

Overall however, two keywords dominated consumer online job searches in July - 'jobs' and 'apprenticeships, queried 368,000 apiece, seeing each term make up 7% of the 4.9 million total of searches for jobs, online.

Recruitment and Employment Confederation CEO Kevin Green said the ONS data was proof of the UK heading in the right direction.

He also noted a concern for those who have been unemployed is not having "the skills, experience or confidence to take advantage of those opportunities", which goes some way to explaining the popularity of online searches for 'apprenticeships' as shown in Greenlight's findings.

Interestingly, Greenlight's retrospective 12 month view of the online recruitment market shows web search volumes for jobs this year were at their lowest in February (3.1 million searches), peaked in March (6.2 million searches), declined sharply in April (5.1 million searches), picked up marginally in May (5.2 million searches), and fall consecutively between from May through to July. Though currently sitting marginally below April levels, online search volumes are way above February's depressed level.

Notes to Editors:

*Natural /organic Search - Listings in search engine results pages that appear because of their relevance to the search terms

**Paid Media - an Internet advertising model used on websites, in which advertisers pay their host only when their ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market.

Greenlight's "Recruitment Sector Report - Issue 6" profiles consumer search behaviour in this sector. It assesses which brands, websites and advertisers are the most visible in natural, paid media results, and social media and hence have the greatest share of consideration when consumers go to Google UK to search for jobs. Splits are provided by generic searches, location and industry.

Greenlight's research covers the following industries and sectors:

HOME GOODS - Home & Garden
CLOTHING & ACCESSORIES - Fashion Retail / Sports Retail
CONSUMER SERVICES - Online Dating / Entertainment
GAMING & GAMBLING - Online Gambling
FINANCE - Personal General Insurance / Life Insurance / Retail Banking
TRAVEL & HOSPITALITY - Holidays / Hotels / Flights / Car Hire / Cruises
REAL ESTATE - Property (Residential)
TELECOMS - Telecoms

About Greenlight:

Greenlight is a leading independent digital marketing agency. With over 100 blue-chip clients including Santander, Sky and ghd, Greenlight is a leader in the digital marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future.

Greenlight is considered the premier thought leader in the sector publishing widely read industry reports, original research and speaking at trade events. Founded in 2001, Greenlight is headquartered in London, with offices in New York.



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