KIMBO Design Inc.

KIMBO Design Inc.

November 26, 2013 11:00 ET

Job Seekers Are Invited to Work Hard, Live Easy and Find Their Balance in the West Kootenay

WEST KOOTENAY, BRITISH COLUMBIA--(Marketwired - Nov. 26, 2013) - The website and Find Your Balance campaign is launching today, showcasing the benefits of living easy and working hard among the spectacular Selkirk Mountains and the beautiful waters of the Kootenay and Columbia river systems in the West Kootenay region of BC. The Local Columbia Community Development Team (LCCDTS) Workforce Renewal Committee and Lower Columbia Initiatives Corporation have developed this website to serve as a hub that will promote the benefits of working and living in the West Kootenay region, hoping to attract families and individuals looking for a region that balances great career opportunities with a lifestyle that is unparalleled in British Columbia.

The website is a one-stop resource for job seekers looking for a new lifestyle, frustrated by the long commutes and skyrocketing real estate costs of urban life. Job seekers will find information about employment opportunities, real estate, education and activities in the West Kootenay region, which includes the communities of Trail, Rossland, Fruitvale, Montrose, Warfield, and the Regional District of Kootenay Boundary Areas A and B.

The website also employs innovative social media tools to promote life in the West Kootenay, including a live Instagram feed that automatically displays photos tagged #westkootenay, presenting a living and breathing picture of the region, as seen through the eyes of its residents and tourists passing through.

Terry Van Horn, LCCDTS Economic Development Coordinator says, "We want to ensure job seekers are not overlooking our beautiful region, which has huge appeal for people looking for a better work/life balance. This website will be a hub where people can find all the information they could ever need about moving here, from jobs and businesses, to housing and schools; highlighting all the exciting reasons why they should consider the West Kootenay when they think about their future."

With lucrative jobs in the metallurgical and health care industries available, the expectation is that recent graduates of BCIT, SFU, UBC, and other BC schools, as well as industry association members and trades people, will be attracted to live and work in the region. The website's "Working Here" section helps job seekers browse local employers. The site enables them to connect with skilled trade jobs and career opportunities, while learning about the region's key employers through engaging content and visuals.

The campaign has been developed in partnership with the award-winning KIMBO Design Inc. and Techne Communications Inc. teams, who previously demonstrated their expertise in economic development marketing through their work on the BC Jobs Plan. They bring to the table extensive experience connecting job seekers to the tools and resources they need for finding jobs in the trades and other exciting growth sectors. Find Your Balance is an innovative campaign that should garner attention from other communities looking for creative ways to invite skilled trade workers to experience a truly balanced lifestyle, while also promoting economic investment.

"Located in southeastern British Columbia, the West Kootenay is a magical place just waiting to be explored by the young, outdoorsy family looking to settle in a safe community where there is affordable housing and exciting career opportunities," says KIMBO Design's Kim Pickett. "We will strategically target these people and raise awareness about the region using both traditional and digital channels."


Local Columbia Community Development Team consists of appointed delegates who represent the interests and concerns of citizens from each of the five Lower Columbia communities, as well as the Regional District Kootenay Boundary Areas A and B. The team works to advance the social and economic strengths in the Lower Columbia communities of beautiful B.C.
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KIMBO Design Inc. is a digital agency that has been in business for more than 12 years. We specialize in graphic design, integrated communications and marketing for web and print. As an award winning creative agency, KIMBO Design is dedicated to encouraging engagement and enhancing comprehension through visual storytelling. With our clean, modern and minimalist signature style, we produce innovative, effective and sustainable creative.

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Techne Communications Inc. is an award-winning consultancy that provides strategic communications and creative consulting services to governments, non-governmental organizations and corporations, to help them effectively communicate to a diverse range of audiences across traditional and new media, particularly on issues of sustainability, social advocacy and economic development.

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