July 22, 2015 09:30 ET

Jodi Sutherland Joins CBX as VP, Engagement Group Director

NEW YORK, NY--(Marketwired - Jul 22, 2015) -  Veteran account director and business developer Jodi Sutherland has joined brand agency and retail design consultancy CBX as vice president, engagement group director.

In her new position, Sutherland will partner with peer leaders at CBX to market the firm to key audiences and develop business-building opportunities with new and existing clients, driving core competencies more broadly and identifying new offerings to support clients' evolving needs. She reports to Gregg S. Lipman, CEO and Managing Partner.

Sutherland comes to CBX from global advertising agency Publicis Worldwide, New York, where she was Senior Vice President Group Account Director. There, she led a multidisciplinary team for integrated business development for the P&G Family Care brands, including Bounty, Basic and the introduction of Bounty with Dawn.

Prior to that, she was Executive Director Client Services/Business Development at global brand and creative design agency Brand Union, New York, from 2011 to 2014. At Brand Union, Sutherland was responsible for leading the consumer branding team for North America, covering global and regional clients on projects that ranged from strategy and positioning to creation of visual brand language, naming, brand architecture, design and implementation.

From 2006-2011, she was Executive Director of Client Service and Business Development at Kramer Design Group, a New York-based branding and design firm specializing in luxury brands and retail. While at Kramer, her clients included Donna Karan, Waterworks, Wynn Hotel, Kate Spade, Rocawear, Hugo Boss, Club Monaco, Barneys New York, and Judith Leiber.

She began her career in 1988 as a Strategic Planner/Account Management at Warwick, Baker & Fiore in New York and went on to serve as Vice President, World Wide Account Director at D'Arcy Masius Benton & Bowles, and later as a Consultant to the Intrepid Wine Company, a highly specialized boutique wine company.

A resident of New York City, Sutherland graduated from Syracuse University with a B.A. degree in Consumer Studies.

About CBX

CBX specializes in creative marketing services including: branding, retail design, packaging and naming. The company, with its current staff of more than 160 employees, was founded in 2003 and has a client base that includes: Dr Pepper Snapple Group, General Mills, Kimberly-Clark, Big Heart Pet Brands, A&P, Pathmark, Saks Fifth Avenue, Lord & Taylor, Shinsegae, Walgreens and Wawa. In addition to its New York City Headquarters, CBX has offices in Minneapolis, San Francisco and Austin.