SOURCE: Jody Michael Associates

Jody Michael Associates

November 20, 2015 11:05 ET

Jody Michael Associates Publishes Guide for Parents to Help Their Children Determine Best Career Fit

Career Coaching Experts' New E-Book Is a Resource for Parents With High School or College Students

CHICAGO, IL--(Marketwired - November 20, 2015) - Jody Michael Associates (JMA), a best-in-class leader in career coaching services, announced today that it is publishing a resource for parents with high school or college students who are struggling to identify the right career, college and major. The e-book, A Parent's Guide: Helping Your Child Identify Their Best Career Fit, is available for free download at

One of the biggest pain points among U.S. adults is their choice of career, and the dissatisfaction they experience when it's a poor fit. The new e-book from Jody Michael Associates is designed to help parents take proactive steps to help their child: 1) avoid the pain and frustration of choosing the wrong career, and 2) best prepare for career success and satisfaction.

Among the guide's features:

  • Two crucial steps in identifying your child's best career fit
  • The importance of choosing the right college major
  • Why passion doesn't necessarily equal career fit
  • How to avoid six common parenting pitfalls
  • Why college career centers are usually ineffective

"As a society, we simply don't do a very good job of helping children figure out what they want to be when they grow up," says Jody Michael, founder and CEO of JMA. "Our kids are often put in an awkward position of having to select a college, declare a major and enroll in the right classes without a clear picture of their career path. One of the greatest gifts parents can give their children is guidance in choosing a career that is the right fit for them."

For more information about this new e-book or Jody Michael Associates' career coaching services, visit the company's website at

About Jody Michael Associates

For more than 20 years, we have helped high school and college students navigate the overwhelming maze of career possibilities and discover the right career fit for them. Armed with this information, students can effectively prepare for a fulfilling, successful career.

Beyond career discovery, we also help students take their next steps with professionalism and polish, with services including interview coaching (for schools, internships and jobs), resume preparation, personal brand coaching, career strategy coaching, and coaching for application to graduate school.

With offices in Chicago and Atlanta, and the ability to work with individuals across the country, we offer career, executive and life coaching services. For additional information, please visit our website at

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