SOURCE: Joe Corbi's Fundraising

August 22, 2007 11:19 ET

Joe Corbi's Announces Switch to Zero Trans Fat Cookie Dough

BALTIMORE, MD--(Marketwire - August 22, 2007) - Joe Corbi's, one of the nation's largest food fundraising (http://www.joecorbi.com/fundraising/) companies, is aware of the health concerns regarding trans fats and will be transitioning to zero gram trans fat cookie dough this September. Zero trans fat cookie dough will give customers new alternatives this fundraising season that better address the health benefits at the center of consumer concerns.

For several decades, it was thought that partially hydrogenated oils -- sometimes referred to as trans fat -- were a healthier food choice compared with saturated fats. In recent years, data has emerged suggesting that, in fact, trans fats are not a healthier choice than saturated fats. So that consumers can make an informed choice, the trans fat content and nutritional profile of each variety are clearly listed on both the cookie dough packaging and the Grandma Corbi's order form.

Joe Corbi's is actively engaged in R&D to determine the most viable long-term solution for reducing and/or eliminating trans fats in their foods. The challenge is to achieve this without unnecessarily increasing saturated fats and without compromising the quality, taste, or the freshness of our cookies. It is important to take this cautious approach to addressing the trans fat issue in order to protect the high quality of products and their indulgent position in the marketplace.

Joe Corbi's products consumed in a balanced way, with their limited availability through the year, continue to make a delicious treat consumers can enjoy as part of a healthy and nutritious lifestyle.

Joe Corbi's appreciates that its Grandma Corbi's Cookie Dough (http://www.joecorbi.com/products/cookiedough/) is held to the highest standards by consumers and the general public. The company is committed to providing customers with a line of quality products that can be part of a balanced diet and meet the varying taste and nutritional requirements of the consumer.

Joe Corbi's offers fundraising programs (http://www.joecorbi.com/programs/) designed to meet the fundraising needs of community organizations across the country. Since its inception in 1983, Joe Corbi's has helped raise over $150 million for community organizations. Find more information about Joe Corbi's at http://www.joecorbi.com/ and stay updated on Joe Corbi's news at http://www.joecorbi.com/blog/.

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