SOURCE: Joe DiMaggio, LLC

Joe DiMaggio, LLC

August 30, 2012 12:15 ET

Joe DiMaggio, LLC Announces Joltin' Joe Drink Deal With AriZona Beverages

Joltin' Joe Espresso Beverage to Launch Nationwide in September

HOLLYWOOD, FL--(Marketwire - Aug 30, 2012) - Joe DiMaggio's iconic brand has teamed with AriZona Beverages to launch a new drink, called Joltin' Joe™ which will be available nationwide from mid-September.

Joltin' Joe is a smooth-tasting, lightly carbonated espresso drink that can be enjoyed whenever there is a need for a refreshing jolt of inspiration and taste. Made from all-natural ingredients and sweetened with sucralose, Joltin' Joe contains no artificial flavors, colors or preservatives.

"AriZona is an all-American company founded on principles of perseverance and hard work," said Elizabeth Kanna, managing member of Joe DiMaggio, LLC, who oversees the DiMaggio brand. "Joe embodied those same principles, along with grace, humility and the promise of the American dream. When you hold the can in your hands, it evokes the timeless legacy of Joltin'Joe DiMaggio," said Kanna.

"The Joltin' Joe brand seamlessly extends to coffee and energy so launching our first beverage product with a ready-to-drink sparkling espresso is consistent with our strategy to build a large footprint in the food and beverage category," says Michelle Alfandari, managing member of Joe DiMaggio, LLC who heads up licensing for the company.

Joltin' Joe joins an impressive portfolio of iconic athlete beverages created by AriZona Beverages. Joe DiMaggio's carbonated espresso drink, Joltin' Joe, has officially joined AriZona's hall of fame.

"We've had great success in the tea market and Joltin' Joe is our foray into the coffee category where we expect the same levels of success," says Jackie Harrigan, Global Communications Director for AriZona Beverages.

Joltin' Joe Sparkling Espresso comes in a 16-ounce aluminum can featuring images of Joe and historical headlines including his famous 56-game hitting streak, still considered one of the most remarkable achievements in the history of sport -- and a record unbroken to this day. The can features Joe DiMaggio with USA on his baseball cap. "The New York Yankees are part of Joe DiMaggio's DNA and legendary history in baseball; today, Joe plays for America," says Kanna.

During that legendary summer of 1941, Joe DiMaggio became more than just a ballplayer; he became a symbol of hope in a time of monumental challenges and the promise of an America where anyone, regardless of race, economic situation or background, could realize their dream through hard work, dedication, and integrity.

Joltin' Joe will be available throughout the United States, launching in New York mid-September 2012.

Visit Joe DiMaggio's fan page or to learn more about the launch and availability of Joltin' Joe Sparkling Espresso.

About Joe DiMaggio, LLC

Joe DiMaggio, LLC manages and licenses the brand of Joe DiMaggio, with enduring products connected to a social movement celebrating this quintessential American icon and legendary athlete. Joe DiMaggio forever defines what it means to be an American and what America is: A country that regardless of ethnicity, religion, or social-economics an individual who commits to work hard can utilize their natural talents for a better life for themselves and their families.

Contact Information

    Elizabeth Kanna
    Joe DiMaggio, LLC
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