SOURCE: Young & Rubicam

Young & Rubicam

February 28, 2011 19:02 ET

Joe Kayser Named Chief Creative Officer of Young & Rubicam West Coast

Former Cutwater ECD to Bring Fresh Creative Leadership to New Position Overseeing San Francisco and LA; John Berg Steps Down as President

SAN FRANCISCO, CA--(Marketwire - February 28, 2011) - David Sable, Chief Executive Officer of WPP's Young & Rubicam, and Tony Granger, Global Chief Creative Officer, announced today management changes aimed to upgrade the offering of Y&R's West Coast operation.

  • Joe Kayser has been appointed Chief Creative Officer of Y&R West, a new position. Kayser will be based in San Francisco and will be responsible for Y&R's creative direction in both San Francisco and LA and all work for clients including Chevron, Citrix, Jenny Craig, Mattel, NCAA and Roundtable Pizza.

  • John Berg is stepping down as President of Y&R West, effective immediately. Tom Sebok, President and CEO of Y&R North America, will assume Berg's responsibilities on an interim basis. A search for a permanent successor is well underway.

Kayser's appointment is the latest in a string of top creative hires for Y&R in North America following the recent appointments of Israel Diaz in Toronto and Bob Winter in Chicago.

Granger said, "Joe is a killer creative with a brilliant track record for success. He's exactly the kind of talent and energy and we need to jumpstart a creative resurgence on the West Coast."

Kayser comes to Y&R from Cutwater, the former SF-based creative hot shop spinoff of TBWA/Chiat/Day/SF. As Group Creative Director/ECD, Kayser was responsible for the agency's day-to-day creative output. While there, he developed campaigns for brands including Jeep, adidas, LensCrafters, Persol and Google, to name a few.

Sebok said of Kayser: "He's that rare combination of creative talent and leadership talent that can really light things up for clients. I'm thrilled to have him on board."

Prior to Cutwater, Kayser worked at agencies including TBWA/Chiat/Day/SF, Hill Holliday, Hal Riney & Partners and Saatchi & Saatchi. He's earned numerous awards, from Gold Lions to Clios, Pencils and Cubes working on brands across the entire spectrum of clients.

"Y&R is a great storied agency. I'm excited to help write its next chapter," said Kayser. "Tony is an undeniable creative force and he's done remarkable things with Y&R in a very short time. It will be fun to work alongside him and the rest of the team to create some really great work for current clients and future ones. I'm looking forward to shaking things up on the West Coast."

About Young & Rubicam
Young & Rubicam is one of the world's leading marketing communications companies. Founded in 1923, Young & Rubicam was the first agency to be founded by a creative, Raymond Rubicam. Today, run by Global CEO David Sable and Global CCO Tony Granger, the agency's work spans the communications spectrum, including digital, viral, social and experiential marketing, to build brands that are irresistible to consumers.

Young & Rubicam has 186 offices in 90 countries around the world. Its clients are some of the world's most prestigious global corporations, including Accenture, Bacardi, Campbell's Soup Company, Colgate-Palmolive, Danone, Land Rover, LG, Xerox and Virgin Atlantic, to name a few. For more information, visit http://yr.com.