SOURCE: Clover

September 06, 2007 11:00 ET

Joe Momma's Brings Clover Brewing Power, Hot New Coffee Trends to Avila Beach

With New Brewing Techniques, Joe Momma's Aims to Become the Destination for Great Coffee on the California Coast

AVILA BEACH, CA--(Marketwire - September 6, 2007) - There's a shiny new machine on Joe Momma's front counter, and it promises to change the local view of a morning cup of brew. It's the Clover, the new brewed coffee machine that has people buzzing from Seattle to Stockholm, and down the California coast. The new Clover brewer will be unveiled on September 8, 2007, from 7-11 a.m. during Joe Momma's "Clover Day" and grand opening.

Americans imbibe more than 400 million cups of coffee each day, but many don't give their daily cup much thought once it's ordered. However, coffee -- like wine -- has many different varietals, growing regions and processes, each of which results in producing the unique characteristics of an individual coffee. With award-winning coffees selling for record-breaking prices at upwards of $100 per pound for unroasted beans, coffee lovers have proven they're willing to pay a premium for a clearly superior product. The Clover matches superior coffee with superior brewing technology, allowing customers to taste the differences between similar coffees and choose their favorite based on their personal flavor preferences.

Each coffee's subtleties shine best given specific settings. Even a slight adjustment of any of these parameters -- grind size, dose, water temperature and contact time -- affects the flavor and body of the coffee. Like a French Press or Vacuum Pot, the Clover extracts a coffee's flavors by suspending the grounds in hot water. Its precision brewing system then forces the brewed coffee back through the grounds with its patented Vacuum-Press technology, requiring a fraction of the time of other single-cup methods. With the Clover, baristas have more control over the factors that go into the brewing process, maximizing the flavor signature of each and every bean.

In celebration of "Clover Day" and their grand opening, Joe Momma's, located at 310 Front Street in Avila Beach, will be offering attendees free cups of Clover brewed coffees, including the World's best (as recognized by the Specialty Roasters Association) and most expensive coffee Hacienda la Esmeralda. Heather Perry, the US Barista Champion and recipient of 2nd place in the World Barista Championship, will be on site preparing her signature drink. Attendees can also visit the organic spa and natural clothing store connected to Joe Momma's -- founder Micheal Kidd's "destination coffee shop" concept provides much more than the average coffee experience.

About Joe Momma's

Joe Momma's motto, "In pursuit of the World's Best Cup of coffee...together we can change the world...one cup at a time," is a tall order -- but one they are willing to attempt. An Organic/Direct trade coffee house in Avila, California, halfway between Los Angeles and San Francisco, Joe Momma's is a true destination coffee house. Their large oceanfront location also includes an organic spa and a natural clothing store in addition to the coffee house.

About The Coffee Equipment Company

The Coffee Equipment Company (CEC) is a small but mighty coffee equipment developer and manufacturer based in Seattle. Founded in 2004 by Zander Nosler and Randy Hulett, CEC is intensely focused on solving old problems with new ideas, and holding quality above all else -- in coffee, in equipment, and in how the two come together. Believing wholeheartedly in the tradition of brewed coffee, CEC aims to create brewing technologies worthy of the world's finest beans; technologies that simplify the brewing process and consistently deliver astonishingly good coffee. Additional information on The Coffee Equipment Company can be found at www.cloverequipment.com.

Contact Information

  • For additional details, press only:
    Micheal Kidd
    Co-Owner
    Joe Momma's Coffee
    cahotelguy@aol.com
    805-627-1500

    Rebecca Hallran
    Duo PR for Clover
    becca@duopr.com
    206-957-6551