MAIDENHEAD, UNITED KINGDOM--(Marketwire - March 4, 2013) - SDL (LSE:SDL) has today announced that industry expert and former Forrester Research analyst Joe Stanhope joins SDL as Chief Strategy Officer of its Campaign Management and Analytics division.
Stanhope brings an extensive knowledge and understanding of the creation and application of marketing intelligence from digital channels to SDL. In Stanhope's new role, he will focus on guiding brands to become smarter about where they invest marketing spend in order to deliver highly relevant and engaging online and multichannel customer experiences.
"Organizations understand the importance of the customer experience, but few solutions enable brands to take the steps necessary to make customer interactions more relevant and personalized," said Stanhope. "SDL enables exactly this: the analysis and delivery of compelling customer experiences across multiple languages, cultures, channels, and devices."
While in his role at Forrester, Stanhope redefined the practice of web analytics as 'digital intelligence', modernizing traditional analytics approaches to bringing the true, integrated value of web, mobile, application, and social touchpoints to the center of business strategy.
"As the balance of power continues to shift from brands to consumers, we are giving marketing organizations significantly greater ability to really listen to individual customers and understand what they want and then deliver on it," said Mark Lancaster, SDL executive chairman and CEO. "Joe brings extraordinary market experience and vision that is going to greatly benefit our customers and the market."
SDL enables global businesses to enrich their customers' experience through the entire customer journey. SDL's technology and services help brands to predict what their customers want and engage with them across multiple languages, cultures, channels and devices.
SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 brands work with SDL. For more information, visit www.sdl.com.