SOURCE: Joe Toucan Diabetes Project

Joe Toucan Diabetes Project

October 06, 2010 12:13 ET

The Joe Toucan Diabetes Project Announces a Successful Presentation of The Joe Toucan Doll at the American Association of Diabetes Educators Convention and Addition of Prominent Endocrinologist Robin Goland, M.D. to Advisory Board

LOS ANGELES, CA--(Marketwire - October 6, 2010) - The Joe Toucan Diabetes Project, a 501(c)(3) organization focused on researching, producing, and developing empowering projects, supplies and accessories for children and young adults living with diabetes is happy to announce that their first product, The Joe Toucan doll, was received enthusiastically at the American Association of Diabetes Educators conference in August of this year held in San Antonio, Texas.

Rocky Lang, President and Founder of the Joe Toucan Diabetes Project, began developing the Joe Toucan doll in 2003 and brought on Larry Goldfarb, CEO of LRG Capital Group and prominent philanthropist, as a partner in the project in 2008. "There is no other product like this," said Lang. Lang, whose own child was diagnosed with type one diabetes, felt that there needed to be a non-threatening training tool that would be a bridge between parent, child and the health care team. "Joe will come with miniature diabetes supplies. We will tell the child, 'you take good care of Joe, and mom, dad and the health care team will take good care of you.' In addition to providing a comforting presence during the initial diagnosis, Joe will assist children in learning about insulin delivery, carbohydrate counting and blood glucose testing," Lang adds, "the 'toucan' means, you too can take care of your diabetes."

"The conference far exceeded our expectations," said Goldfarb. "The Joe Toucan doll was embraced by certified diabetes educators, physicians, and school nurses from all corners of the country." Lang added that it was personally gratifying to see pillars of the diabetes community such as Fran Kaufman, M.D. and professionals from the top diabetes centers in Denver and Harvard embrace Joe as did the diabetes educators, and nurses from small rural towns in Alabama and Oklahoma.

Lang went on to say. "The next step is to bring on an investment partner to help bring Joe into mass production. We hope to be able to attract some corporate sponsors that will see the value of Joe Toucan and help us bring Joe to needed children, families, and the health care team that cares for them."

Partly due to the exposure at the AADE conference, the Joe Toucan Diabetes Project has welcomed Robin Goland, M.D. to its advisory board. Dr. Goland leads the team of physicians and caregivers at the Naomi Berrie Diabetes Center. She and her colleagues established the Center in July 1997, and Dr. Goland has guided it to become a premier, family-focused diabetes care and research facility. As Professor of Medicine and Pediatrics at Columbia University, New York City, Dr. Goland also leads a clinical research program in diabetes. Dr. Goland has a B.A. from Harvard University and an M.D. from Columbia University College of Physicians & Surgeons.

The Joe Toucan Diabetes Project's advisory board consists of luminaries such as Billie Jean King, Los Angeles Laker Adam Morrison and doctors, diabetic educators and executives from the diabetes community. 

About the Joe Toucan Diabetes Project
The Joe Toucan Diabetes Project focuses on researching, producing, and developing empowering projects, supplies and accessories for both children and young adults living with diabetes. Empowerment is the key to realizing that any dream is possible, any mountain can be climbed as long as diabetes is managed. The Joe Toucan Diabetes Project is based on the principle that every child can live their life to their fullest potential and is dedicated to helping children, teens and young adults fulfill their dreams by giving them the tools that will make their lives easier. For more information about the Joe Toucan Diabetes Project, please visit http://www.joetoucandiabetesproject.org

Contact Information

  • Contact for Joe Toucan Diabetes Project:
    Alexis Banducci
    (415) 834-4664
    Email Contact