SOURCE: Joey New York

May 13, 2014 11:00 ET

Joey New York Announces Acquisition of the JOEY NEW YORK Brand of Skin Care and Beauty Products

SUNNY ISLES, FL--(Marketwired - May 13, 2014) - Joey New York, Inc. (OTCQB: JOEY) announces that it has acquired the JOEY NEW YORK brand of skin care and beauty products through its acquisition of RAR Beauty, LLC.

"The Joey New York brand will now have expanded access to the capital needed to develop once again into a significant brand in the skin care, cosmetics and personal care industry; not only through organic growth but through strategic acquisitions of companies in which we can integrate into the Joey New York brand business model," said Richard Roer, President of Joey New York, Inc.

In the early 1990's the Joey New York brand pioneered the "instant visible results spa at home concept" and was the innovator of producing products that were deemed "the safe alternatives to painful, costly dermatological procedures," selling beauty products to the prestige market.

Skincare expert and Founder Joey Chancis has reinvented the Joey New York brand. One of the new and recently launched collections is the quick results coconut water product line. These products are designed to deliver amazing results in a healthy new way with the help of one of nature's most healing, soothing ingredients: Young Green Tender Coconut Water. These products are currently sold through the masstige distribution channel.

"We believe this acquisition marks a significant event in the renewed growth of the Joey New York brand by providing new opportunities for us to expand our current product assortment, as well as develop additional skin care and cosmetic products for multi-channel distribution. We strive to accommodate the consumer demand for high quality beauty products, affordable prices and fast acting formulas. These markets include prestige, masstige, mass, and health/wellness stores both domestically and internationally. I want to express my gratitude to my loyal customers who, for over two decades, have believed in me and my products and I look forward to sharing more exciting products with you in the future," said Joey Chancis CEO of Joey New York, Inc.

About Joey New York, Inc.

Joey New York, Inc. through its wholly owned subsidiary RAR Beauty, LLC is the manufacturer and marketer of its Joey New York brand of quality skin care and beauty products. The Company's products are sold through various retailers, professional salons and spas and beauty websites within the United States and Internationally.

Forward-Looking Statements

This press release contains "forward-looking statements" within the meaning of the safe harbor provision of the US Private Securities Litigation Reforms Act of 1995. Forward-looking statements are neither historical facts nor assurances of the future performance. Instead, they are based only on our current beliefs, expectations, and assumptions regarding the future of our business, future plans and strategies, projections, anticipated events and trends, the economy, and other future conditions. Because forward-looking statements related to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside our control. Our actual results and financial condition may differ materially from those indicated in the forward-looking statements. Therefore, you should not rely on any of these forward-looking statements. Important factors that could cause our actual results and financial condition to differ materially from those indicated in the forward-looking statements include, among others, acceptance of our products among consumers and professionals, our need for additional capital, our ability to manage growth as well other risks identified in our filings with the SEC. Any forward-looking statement made by us in this press release is based only on information that is currently available to us and speaks only as of the date on which it was made. We undertake no obligation to publically update any forward-looking statement, whether written or oral, that be made from time to time, whether as a result of new information, future developments or otherwise.

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