SOURCE: Johannes Leonardo

Johannes Leonardo

November 26, 2013 10:31 ET

Johannes Leonardo Names Michael Duda Chief Executive Officer

Appointment of Former Deutsch Partner Turned Venture Capitalist Underscores Johannes Leonardo's Commitment to Growth and Innovation

NEW YORK, NY--(Marketwired - Nov 26, 2013) - Award-winning creative agency Johannes Leonardo marks a new phase in its evolution with the appointment of Michael Duda as chief executive officer, effective immediately. Duda will work in partnership with agency co-founders and chief creative officers Jan Jacobs and Leo Premutico.

The hire comes on the heels of a significant talent investment across all levels, including the recent hire of executive creative directors Julian Schreiber and Tom Martin, and sets the stage for a new chapter of growth in the agency's history. Since opening its doors in 2007, Johannes Leonardo has grown its creative reputation -- amassing 14 Cannes Lions, including the inaugural Cannes Mobile Grand Prix for Google's Project Re: Brief. The agency has also steadily grown its client roster -- becoming one of Google's longest-serving agency partners, while also working with global brands like Diet Coke, Sprite and Nike -- all resulting in year-over-year growth. Adding to its trajectory of growth, the agency will move to a larger, bespoke office space in SoHo, at 628 Broadway, to be completed before the end of the year.

Duda, a renowned brand strategist with a background of building and launching strong brands and agencies, will oversee Johannes Leonardo's operations, teams and clients, leveraging his business development acumen to further strengthen the agency's ability to ignite profitable conversations for clients.

"Over the past six years we've laid the foundation for an agency of the future," said Jacobs and Premutico. "We've demonstrated how big brands can work with nimble, more innovative agencies, and helped collapse the divide between brand building and technology. Choosing a business partner meant crystallizing our ambition and no one was better suited than Mike to help us fulfill it. Over the past few years he's gained a very rare set of skills and experience that will help us continue to redefine the role of an advertising agency and broaden our creative product. Mike's inspiring at the professional level, but perhaps even more importantly, at a human level."

Previously, Duda was co-founder and managing partner of Consigliere Brand Capital, a marketing management consultancy and investment fund that was started in 2010. The company -- which has invested, advised and developed start-ups and brands like Boston Beer Company, Chobani, Under Armour, Birchbox and Warby Parker -- will continue its operations under a new structure and team to be named. Duda will remain an investor in Consigliere, and Johannes Leonardo will also look for opportunities to partner with the company.

Before Consigliere, Duda spent over a decade (1997-2000, 2001-2010) leading IPG's Deutsch through a phenomenal growth spurt, most recently as partner and chief corporate strategy officer responsible for shaping the agency's marketing, acquisition and joint venture planning, and corporate communications initiatives. Duda held several client leadership and business development roles at Kirshenbaum Bond + Partners prior to joining Deutsch. He started his career at Young & Rubicam.

"I flat-out missed the unique talent, culture and impact that an agency can truly have," said Duda. "Jan and Leo are an elite level of creative minds who have wonderfully high standards, something I look forward to helping build upon. The agency is hungry, ambitious and uniquely equipped to tackle the complexities that today's business and clients are challenged by. I am honored and ready to help Johannes Leonardo become an even more renowned agency and place to work."

About Johannes Leonardo
Johannes Leonardo was founded on the belief that the communications industry has changed, and that the change we are witnessing now is just the beginning of a fundamental shift in the way consumers will ultimately engage with brands. In 2007, Johannes Leonardo coined the phrase, 'the consumer is the medium' (Newsweek 2012), a philosophy which has guided its approach to the biggest challenges facing some of the world's most influential brands including Coca-Cola, Chanel, Google and Nike. Johannes Leonardo was named an Agency to Watch in 2011 by Advertising Age and Creativity.

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  • Marielena Santana
    646 561 3296

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