SOURCE: Viyya Technologies

January 27, 2010 08:00 ET

John Bay, Viyya Technologies, CEO, Presents at Magazine Publishers of America Conference

FAIRFIELD, NJ--(Marketwire - January 27, 2010) - Viyya Technologies, Inc. (PINKSHEETS: VYON) -- John Bay, founder and CEO of Viyya Technologies, Inc., ( Fairfield, New Jersey, was the lead-off speaker at a conference sponsored by the Magazine Publishers of America ( on January 14, 2010 titled "Making Money One Article at a Time." The primary theme of John's presentation was to explain why article-level aggregation of premium magazine content through today's mobile ecosystem provides the industry with a unique opportunity to monetize the value of each article by providing subscribers with information that is customized to their individual interests.

The conference was held at the MPA headquarters in New York and was attended by many senior executives from the magazine publishing and advertising industries. The conference program included lively presentations featuring ideas on how publishers can monetize their content on mobile devices from; Lauren Thorpe, Senior Director, Developer Relations, Qualcomm, Inc (QCOM); Craig Creason, Senior Manager, Emerging Markets, Sprint Nextel Corp (S); JT Batson, EVP of Revenue & Global Development, Rubicon Project; Michael Kelley, Partner, Entertainment, Media, Communications and Technology, PricewaterhouseCoopers; and Timothy Potter, Chief Technology Officer at Viyya Technologies.

As a supplier of the communications chips that are included in over 60% of all mobile devices, Ms. Thorpe's presentation followed John Bay's theme by pointing out that Qualcomm sees the mobile market transitioning from "search to discovery" which is why they've built their Qualcomm Plaza to provide a digital locker where the consumer finds, keeps, and owns their customized content. Craig Creason of Sprint Nextel gave the audience an overview of the wireless carrier ecosystem by describing the service Sprint is providing to e-reader devices and talked about the role carriers are playing in the market for location-based advertising.

JT Batson of The Rubicon Project reminded the publishers of how the rapid growth of digital ad networks over the past few years had essentially ruined the economics of the display advertising market on publishers' web sites and warned them not to make the same mistake twice by conceding the mobile market to ad networks that commoditize the value of their print inventory. Much like Viyya has done to promote its technology as an industry-sponsored platform for premium article-level content, The Rubicon Project has built a business that served over 400 billion ad impressions last year on a publisher-side platform that provides tools that give publishers much greater control of their inventory and increases the CPM value of ads that are much more highly targeted than those served by value-destroying ad networks.

The highly-regarded advisor to many leading magazine publishers, Michael Kelley from PricewaterhouseCoopers, gave the audience a very timely look into the magazine of the future by supporting John Bay's premise that publishers need to refocus the way they think of a "publication" by using their vast subscriber data as an asset that extends their content to marketers and encourages their subscribers to interact with their advertisers brands. Michael spoke of how couponing, 2D barcodes, micro-subscriptions and the reinvention of "push" content through customization platforms such as Viyya's will lead to new monetization opportunities for magazine publishers in the mobile market.

Chuck McCullagh, Senior VP at the MPA, said that responses he received from attendees at the three hour conference were so positive and enthusiastic that he's planning to invite the panel back for a follow up seminar.

About Viyya Technologies

Viyya Technologies ( (PINKSHEETS: VYON) is a publicly traded company based in Fairfield, New Jersey. The company develops content intelligence SaaS applications and platforms that range from a single user service for the active business professional to large multi-user environments for specific industries in both the public and private sectors.

The company's core technology components manage information by enabling users to customize the way they collect, process, and experience digital content. Its innovative cloud-based technology gives users the ability to retrieve filtered information from multiple sources, organizes it through flexible and dynamic options, and delivers it to any device. For additional company information, please visit

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