NEW YORK, NY--(Marketwired - Apr 11, 2014) - When a group of people are together to generate ideas, solve a problem or achieve a goal, most of the time, the best ideas are passed over. Worse, ideas with far less likelihood of success may be selected instead. Why would a group dismiss an option that would be have a greater likelihood of success?
John Daly worked with top companies such as Merck, is a Leadership expert has a straightforward answer: it wasn't sold to them as well. "If the best idea is yours, how can you increase the chances that it gains the support of the group?" In "Advocacy: Championing Ideas and Influencing Others," John Daly explains in full detail how to transform ideas into practice.
To be successful, every leader must find practical ways to market their ideas and achieve buy-in from the members of the group. John Daly offers a comprehensive action guide that explains how to shape opinion, inspire action, and achieve results. Drawing on current research in the fields of persuasion, power relations, and behavior change, he "discusses the complex factors involved in selling an idea -- the context of the communication, the type of message being promoted, the nature and interests of the audience, the emotional tenor of the issues at stake, and much more." For the businessperson, politician, or any other member of a group who seeks the satisfaction of having his or her own idea take shape and become reality, this book is an essential guide.
This book is perfect for those who want to influence others in any type of organization or business setting when wanting to get your winning ideas across. Advocacy written by John Daly receives 5 stars on Amazon from verified purchaser. These reviews span 16 readers who read the book and part of the Amazon verified purchase program.