SOURCE: John Paul Pet

John Paul Pet

March 14, 2012 09:00 ET

John Paul DeJoria Celebrates National Pet Month This April by Launching the Awapoochi Line of Products by John Paul Pet

LOS ANGELES, CA--(Marketwire - Mar 14, 2012) - Animal advocate and renowned business man John Paul DeJoria, Chairman of the Board and Co-Founder of Paul Mitchell, continues his crusade to promote awareness of animal equality by launching his Awapoochi line of Paraben and EDTA free products just in time for National Pet Month this April.

DeJoria is a long celebrated advocate of animal rights, having lead the beauty industry revolution of "cruelty-free" testing for hair and beauty care products over 30 years ago. His trusted brand, John Paul Mitchell Systems, was the first line of hair care products to stand against the tide of inhumane industry practices, and give a voice to animals everywhere.

John Paul Pet follows in those famous footsteps and the Awapoochi line takes the quest for "cruelty-free" products one step further by giving pets the superior quality that you would come to expect from such a well-loved and trusted brand.

Awapoochi Shampoo and Awapoochi Conditioning Rinse are Paraben and EDTA free products, guaranteeing that even the most discriminate pet has an enjoyable grooming experience. Long revered for introducing the wonder that is Awapuhi to the general population, John Paul DeJoria has marked a milestone in pet care products with his Awapoochi Shampoo and Awapoochi Conditioning Rinse.

Celebrate pets this April for National Pet Month by providing them the best in grooming and hygiene care with a "clean" they will never forget with Awapoochi Shampoo and Awapoochi Conditioning Rinse. All John Paul Pet products are cruelty-free.

John Paul Pet has taken the stance that what is good for the human is good for the animal companion. By formulating products that use only the most gentle and natural ingredients, John Paul Pet carries on the Paul Mitchell legacy of making the world a better place for pets, and all animals. Refresh your pet with Awapoochi from John Paul Pet this April in celebration of National Pet Month.

To find out more about John Paul Pet's line of Paraben and EDTA free products, and to see a complete list of the animal rights causes that John Paul Pet supports, visit them online at: www.johnpaulpet.com

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