SOURCE: Farmhouse Culture

Farmhouse Culture

February 24, 2016 09:30 ET

John Tucker, Food Industry Veteran, Appointed CEO of Farmhouse Culture

Farmhouse Culture Opens Headquarters in Portland, Oregon Where Tucker Will Be Based

WATSONVILLE, CA--(Marketwired - February 24, 2016) -  Farmhouse Culture, a leader in the fermented foods category, announced today the appointment of John Tucker to Chief Executive Officer. A veteran of the food industry, Tucker will be based in Farmhouse Culture's new headquarters in Portland, OR where he will lead the company as it continues to help redefine America's taste for fresh and innovative probiotic-rich ferments.

"I believe probiotics are beginning to play a vital role in reshaping the American diet and leading consumers to better health and wellness by rebalancing their microbiome. I am excited to be building the Farmhouse Culture brand through thought leadership and the delivery of probiotics through superior tasting foods, snacks and beverages," says John Tucker, CEO of Farmhouse Culture. "Additionally, opening an office in one of the country's best food cities, Portland, OR, will enable us to build our incredibly talented team. Our outstanding Operations Team and manufacturing facility will remain in Watsonville, CA, alongside our talented Innovation Team which will be housed in our newly renovated innovation center/farmhouse. The two locations serve key needs and perfectly position us for great growth and constant inspiration." 

Prior to joining Farmhouse Culture, Tucker was the CEO of bread baking pioneer, Dave's Killer Bread. Under his leadership, the company quickly moved to address its untapped growth potential and expanded distribution. Today, the Pacific Northwest favorite is the number one selling organic bread in the U.S. Tucker began his career in quality assurance, quickly evolving into research and development and product innovation with such notable companies as Kraft, Weight Watchers and Heinz. Tucker then moved into marketing and business development with SO Delicious Dairy Free, where he ultimately became President. His leadership was marked by successful efforts to improve the company's innovation, re-craft their marketing and build a strong leadership team -- evolving the company from soy food to a market-leading dairy-free brand.

Farmhouse Culture's probiotic-rich ferments include award-winning Smoked Jalapeno, Classic Caraway, Garlic Dill Pickle, Horseradish Leek and Spicy Wakame Ginger Kimchi, as well as their savory fermented beverage line, Gut Shot. 

Farmhouse Culture products are available at stores nationwide including Whole Foods Markets, Sprouts Farmer's Markets, Natural Grocer's by Vitamin Cottage, New Seasons Markets, The Fresh Market, Earth Fare, Mariano's, Costco (32 oz. pouch only) plus numerous Independent Natural & Specialty Grocers. For a complete list of retailers, visit: http://farmhouseculture.com/map/

About Farmhouse Culture

Farmhouse Culture, a leader in the fresh, refrigerated sauerkraut category, creates innovative ferments -- Kraut, Kimchi and Gut Shot -- inspired by global flavors using the finest local, all organic ingredients at their beautiful farm/facility in Watsonville, CA, along California's Central Coast where cabbage grows year-round. Founded in 2008 by Kathryn Lukas, a trained chef and food alchemist, Farmhouse Culture's ferments are raw, vegan and gluten-free. Sold in unique pouches that allow these "live" ferments to "breathe," Farmhouse Culture's fresh krauts and kimchi add zing and crunch to a variety of foods, and offer unparalleled taste and nutritional value. Farmhouse Culture products are Organic, Non-GMO, Vegan and Gluten-Free. To learn more about Farmhouse Culture, visit: www.FarmhouseCulture.com

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