July 12, 2011 09:55 ET

Join Pharma, Biotech Industry Leaders at iiBIG's Next Generation Pharma Sales & Marketing Summit

PORT WASHINGTON, NY--(Marketwire - Jul 12, 2011) - iiBIG presents the Next Generation Pharma Sales & Marketing Summit, scheduled for September 22-23, 2011 in Philadelphia, PA. This conference is designed to bring together senior-level executives from pharmaceutical and biotech companies involved in sales, marketing, communications, public relations, and strategic planning to provide industry insight and guidance on how to stay ahead of the curve and be cutting edge in strategic marketing and sales campaigns.

Key issues to be addressed include:

  • The Future of Enterprise Mobile Strategy
  • The Sales Force of the Future: Cutting Edge and Digitally Active
  • The Rise and Role of Specialty Pharma
  • Trends and Practices in Strategic Account Management
  • Innovative approaches for creative marketing and increasing sales through diverse, multi channel initiatives
  • Innovative Communication Outlets to Deliver Relevant Customer Messaging

Hear from representatives of large, medium, and small pharmaceutical as well as biotechnology and medical device companies as they share their insights on the evolving state of the industry. Key faculty speakers include:

  • Kevin G. Cast, Vice President of Pharma Sales, CURASCRIPT PHARMACY, INC.
  • Gregory Stea, Senior Vice President, Commercial Operations, CUBIST PHARMACEUTICALS
  • Joseph Boyd, Director, Medical Development, INSPIRE PHARMACEUTICAL, INC.
  • Amit Pherwani, Manager, Direct Marketing Services, BRISTOL-MYERS SQUIBB
  • John Vieira, Sr. Director, Marketing Operations and Strategic, DAIICHI SANKYO, INC.
  • Lisa Riedell, Product Manager, SANOFI-AVENTIS
  • Chris Boneham, Director, National Accounts, ACORDA THERAPEUTICS, INC.
  • Peggy J. Berry, MBA, RAC, Vice President, Head of Quality & Regulatory Affairs, AMARIN
  • Joseph Digiacomo, Manager, Health Care Compliance Commercial / Research & Development Training, JOHNSON & JOHNSON
  • Branimir Brankov, Senior Director Strategic Business Intelligence, MERCK & CO. INC.

For complete information about this event visit:

About iiBIG
iiBIG (International Institute for Business Information & Growth) is an unbiased, independent company dedicated to organizing business-to-business conferences and seminars for senior-level business executives. We provide learning and networking settings for some of the business community's BIGgest thinkers -- those who occupy the highest levels in their companies and organizations. Our events focus on the most pressing and timely issues facing decision-makers in today's global economy. For more information, visit:

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