June 09, 2010 12:08 ET

Join Pharmaceutical Industry Leaders at iiBIG's Next Generation Pharma Sales & Marketing Summit

NEW YORK, NY--(Marketwire - June 9, 2010) -  iiBIG presents the Next Generation Pharma Sales & Marketing Summit, to be held November 16-17, 2010 in Baltimore, MD, an educational forum that will provide insight and guidance to pharmaceutical sales and marketing executives from across the country. This event will cover issues that will help pharmaceutical companies stay ahead of the curve and be cutting edge in their ideas and marketing campaigns. Executives from across the country will gather together to exchange ideas and information. This conference is designed to bring together EVPs, SVPs, VPs, Directors and other senior management from pharmaceutical and biotech companies involved in sales, marketing, communications, public relations, and strategic planning.

Key issues to be addressed include:

  • Technological innovation's effect on sales and marketing
  • How to reach customers and attain significant marketing results by partnering with patient and advocacy organizations
  • The changing landscape of sales and marketing staff
  • Innovative approaches for creative marketing and increasing sales through diverse, multichannel initiatives
  • Innovative communication outlets to deliver relevant customer messaging

To address these issues, an outstanding speaking faculty consisting of key decision makers, marketing and sales leaders and industry experts has been secured for this conference. Hear from representatives of large, medium, and small pharmaceutical as well as biotechnology and medical device companies as they share their insights on the evolving state of the industry. Some key faculty speakers include:

  • Erica Wishner, Director of Consumer Media & Outreach, Acorda Therapeutics
  • Norbert Stone, National Senior Director of Sales & Marketing Training, Astellas Pharma
  • David Moore, Senior Manager, Marketing Science Group, Genentech, USA
  • Clarissa Trujillo, Manager, Communications, Lundbeck, Inc.
  • Glenn Byrd, Director, Regulatory Affairs, MedImmune
  • Timothy Moore, Director of Closed Loop Marketing, Pfizer
  • Xavier Petit, Integrated Marketing, Shire US
  • Scott Ellis, Director New Product Marketing, Teva Pharmaceuticals
  • Mike Howe, Senior Director Trade Relations, UCB

For conference updates, please visit:

About iiBIG
iiBIG (International Institute for Business Information & Growth) is an unbiased, independent company dedicated to organizing business-to-business conferences and seminars for senior-level business executives. For more information, visit:

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