January 20, 2015 06:00 ET

JOINGO Brings on Gaming Expert James Poole to Expand Gaming Features of Their Casino Mobile Apps

LAS VEGAS, NV--(Marketwired - January 20, 2015) - JOINGO®, the leading provider of mobile engagement solutions for the casino gaming industry, announced today the addition of James Poole to their executive team. As Director of Gaming Products, Poole will manage the extension of gaming elements available in JOINGO-powered apps.

Poole brings a wealth of knowledge and experience in gaming, having held several leadership positions at prominent companies within the industry. Prior to JOINGO, Poole held the position of Head of Product - Electronic Table Gaming at Inspired Gaming Group, a worldwide supplier of Server Based Gaming (SBG) systems and games. Earlier in his career, he served as Executive Director of European Development at WMS, an innovator of electronic game entertainment for casino players.

JOINGO continues to evolve their award-winning Mobile Platform, a turn-key system that supplies casino operators with everything needed to quickly and easily produce an effective mobile strategy with measurable ROI. The gamification of JOINGO's apps will make them "stickier", helping casino operators to attract and retain more app users, as well as promote deeper levels of engagement with their players.

"I am thrilled to welcome James Poole to our team," said Seamus McGill, President at JOINGO. "James and I have been colleagues for many years, so I have first hand knowledge of his expertise in game development. His skillset is a perfect match for this role at JOINGO, and we look forward to the innovations he will bring to our product."

"The convergence of mobile and gaming is well under way, and JOINGO is uniquely positioned to help casinos capitalize on this," said Poole. "JOINGO's technology is unquestionably the most impressive I've seen in the mobile engagement space, and I am excited to be on board."

JOINGO is a mobile technology company based in San Jose, CA with offices in Las Vegas. JOINGO's patented technology targets smartphones and tablets, using the latest in apps, location-based services, mobile gaming and more. JOINGO allows brands to reach mobile users with highly personalized and interactive mobile marketing campaigns that drive increased reach, loyalty, and revenue. For more, visit, on Facebook, or Twitter @joingo_com.

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