SOURCE: Remy Cointreau USA, Inc.

June 16, 2005 16:00 ET

Jon, Mark and Robbo's Easy Drinking Whisky Company® to Shake Up Whisky World

Three Friends Launch Range of Malt Whiskies Focused on Flavor, Fun and Friends

SAN DIEGO, CA -- (MARKET WIRE) -- June 16, 2005 -- Leaving clichéd bagpipes and tartan garb in Scotland, best friends Jon Geary, Mark Geary and David "Robbo" Robertson today launch Jon, Mark and Robbo's Easy Drinking Whisky Company (JMR) in the U.S., offering American consumers a fresh, inventive way to enjoy whisky. Tired of whisky's intimidation factor, these three mates introduce three malts that focus, instead, on flavor, fun and friends: The Rich Spicy One, The Smokey Peaty One, and The Smooth Sweeter One. All three will be available in late August at wine and spirits retailers nationwide.

This innovative approach toward whisky was born when brothers Jon and Mark Geary teamed up with best friend and former Master Distiller of The Macallan, David "Robbo" Robertson. Together they have created whiskies that exemplify each of their personal tastes in whisky, the relaxed nature of their friendship, as well as the excellence and quality associated with Robbo's whisky background.

"We've completely chucked the whisky rule book. So you can toss your tie and drink it where you like, when you like, and how you like. It is for enjoying, not worshipping," says Robbo. "Our names are on every bottle, and you can be sure that we wouldn't endorse anything that we wouldn't serve to our friends or family."

The straightforward nature of the product, the reasonable price point and inherent quality make JMR attractive to new whisky consumers. According to leading whisky writer Michael Jackson, "The whole idea is to make whisky more accessible and I prefer the more direct approach. Any consumer can understand Smooth Sweet, Rich Spicy and Smokey Peaty and the products do live up to these designations"

The whiskies are packaged in striking, 750 ml wax sealed bottles with caricatures of the three founding friends on the back label. They also include tasting tags and a colorful front label depicting the flavor and style of each whisky.

The Rich Spicy One
Who Drinks It: Robbo
How It Tastes: A bold rich flavor, packed with spiciness and notes of
cloves, cinnamon, orange and dried fruits
Drink It With: Rich chocolate brownies, packed with fudge swirls
Listen To: Your favorite rock music
Price: $29.99

The Smokey Peaty One
Who Drinks It: Jon
How It Tastes: A well-balanced combination of smoke and peat with a hint of
the sea and cedar
Drink it At: A summer barbecue on the beach
Listen To: Classic oldies from the 1960s
Price: $29.99

The Smooth Sweeter One
Who Drinks It: Mark
How It Tastes: Tutti-fruiti sweetness marked by flavors of toffee, vanilla,
coconut and some fresh fruits
Goes Well With: A day of sunbathing, or for a new whisky drinker with a
sweet tooth
Listen To: Smooth jazz
Price: $29.99
About Jon, Mark & Robbo's Easy Drinking Whisky Company®

Jon, Mark & Robbo's Easy Drinking Whisky Company is the brainchild of the former Master Distiller of The Macallan David 'Robbo' Robertson, his friend Mark Geary and Mark's brother, Jon. The germ of the idea for JMR evolved when Jon and Mark were on the Scottish hills two years ago. Both loved whisky, but didn't feel comfortable with its fireside-and-slippers image, so they set out to create a range of whiskies with their best friend, Robbo, focused on flavor, fun and friends. Robbo used his whisky industry expertise to create whiskies that tasted exactly the way they wanted. One year later, The Easy Drinking Whisky Company was born and three whiskies introduced: The Rich Spicy One, The Smokey Peaty One and the Smooth Sweeter One. To learn more about the three friends and their three whiskies, visit www.jonmarkandrobbo.com.

About Remy Cointreau USA, Inc.

Remy Cointreau USA, Inc., is a private and wholly owned subsidiary of Rémy Cointreau, S.A. France. The company is the exclusive U.S. importer for a variety of premium spirits and wines, including Remy Martin®, Cointreau®, Piper Heidsieck®, Charles Heidsieck®, Marchesi Antinori®, Masi Agricola®, Vietti Wines®, Jacopo Biondi Santi Wines®, Vina Haras de Pirque®, Damrak Gin®, The Macallan®, The Famous Grouse®, Highland Park®, Tamdhu®, Mount Gay Rums®, Gonzalez-Byass®, Galliano®, Passoa®, and now Jon, Mark and Robbo's Easy Drinking Whisky Company®. Please savor responsibly.

©2005 Jon, Mark and Robbo's Easy Drinking Whisky Company Ltd. Blended Irish & Scotch Malt Whisky 40% Alc./Vol. Remy Cointreau USA, Inc., New York, NY. Please Drink Sensibly.

Contact Information

  • For photography and samples, contact:
    Amanda Hathaway / Andrew Rossi
    M Booth & Associates
    212.481.7000
    Email Contact