SOURCE: Affine


September 27, 2011 08:00 ET

Jonathan Dodson Joins Affine as Vice President of Engineering

SAN FRANCISCO, CA--(Marketwire - Sep 27, 2011) - Affine, a leading provider of contextual targeting data for online video ad buying, today announced that Jonathan Dodson has joined the company as vice president of engineering. In his new role, Dodson will be responsible for software engineering and will work closely with the leadership team to provide technical direction and guidance.

"Dodson's operational experience will play a vital role as we continue to grow," said Mike Sullivan, CEO at Affine. "His expertise will be key in guiding technical strategy and creating an effective, rewarding engineering organization."

Dodson has more than 12 years of experience leading software engineering and information technology initiatives. Prior to Affine, Dodson led technology strategy and execution as CIO and CTO for Certain Software, a company that develops and markets event management software solutions. He has designed, implemented and managed several enterprise systems for public utilities, leading Internet networking manufacturers and other private businesses. Dodson has expertise with scalable high traffic applications and systems environments as well as data and e-commerce privacy and security.

"As online video advertising continues to grow in popularity, Affine's technology is solving a critical industry need for total visibility into the stream for brand-safe media buys," said Dodson. "I look forward to being a part of such an industry changing technology and evolving the platform further."

About Affine
Affine delivers the first and only contextual targeting platform for online video advertising. The company's technology provides unparalleled, in-stream visibility, giving brands, agencies, publishers and networks "TV-like" clarity and control over where ads appear. The company's broad partner network provides access to more than 85 percent of online video impressions. Affine is based in San Francisco and has multiple patents pending. The company is funded by Highland Capital Partners and Crosslink Capital. For more information, visit

Contact Information

  • PR Contact:

    Jessica Cheney
    Atomic PR for Affine
    Email Contact