SOURCE: Jones New York

Jones NY

August 31, 2010 16:58 ET

Jones New York Launches the "Empowering Your Confidence" Movement

NEW YORK, NY--(Marketwire - August 31, 2010) - Jones New York, a division of Jones Apparel Group (NYSE: JNY), today announced the launch of its "Empowering Your Confidence" campaign, which celebrates the brand's over 35 years of empowering women's lives and successes through style. 

The "Empowering Your Confidence" campaign is inspired by the tremendous impact working women have had on all aspects of American life. According to a study conducted by Maria Shriver and the Center for American Progress, half of all American workers are women. This study helped to inspire Jones New York's campaign.

Stacy Lastrina, Chief Marketing Officer of Jones Apparel Group, said, "This is about celebrating our heritage. As our signature brand, Jones New York has been dressing women for success for nearly four decades. From her first suit to her first promotion, from graduation to the board room, Jones New York has been there helping her achieve her goals both in and outside of the office, and that continues to be our driving purpose. The Jones New York brand remains strong, our position clear and our goal has and will always be to empower women through not only what they wear but also their involvement in education, business, causes and community."

Dee Dee Myers, the first female Press Secretary of the White House, and ambassador to the campaign, said, "I'm delighted to be part of the Jones New York 'Empowering Your Confidence' campaign. Simply put: empowering women changes the world for the better. And I'm passionate about helping women succeed in all aspect of their lives, from career, to community, to family. Jones New York shares that belief -- and that passion. For decades, they've been not only dressing women for success, but helping them achieve all their goals. This campaign is the next step in that important effort."

The campaign includes multi-faceted initiatives in media, networking and philanthropy with national and local components:

  • Famed artist Annie Leibovitz photographed the campaign in New York City's Grand Central Station. The images capture the power and confidence of the modern working woman. Jones New York unveiled the campaign images in Grand Central Station in early August, with a print debut set for the September issues of fashion publications, including Vogue, Elle and Vanity Fair, as well as leading websites like The Huffington Post, Monster.com and NYTimes.com.

  • Dee Dee Myers will host the first annual Jones New York Power Lunch in September, which will bring together women in varying stages of their careers -- from those who are very seasoned to those new to the workforce. Myers will also be awarding the first grants from the newly created JNY Empowerment Fund. The fund's mission is to help women reach their personal, professional and community goals through monetary grants. Dress for Success and Ladies That Launch are both partners for this initiative.

  • Jones New York has created "The Little Black Book of Career Advice," a digitally integrated and socially shareable asset that features a forward written by Myers and inspirational quotes from over 100 successful women across the country, including Lauren Bush, Arianna Huffington, Bonnie Fuller, Deborah Norville, Bobbi Brown and Ivanka Trump, among others.

  • Jones New York has enhanced their website with a dedicated Empowerment section featuring The Little Black Book of Career Advice, an Empowerment Journal featuring entries by Dee Dee Myers and featured bloggers, information on the Empowerment Fund, campaign images, Power Dressing videos from Lloyd Boston, and a Career Shop where you can shop head-to-toe power looks for the office. Jones New York has also added empowerment content to their Facebook and Twitter channels, including quarterly career chats with veterans dispensing career advice and answering career questions.

  • Nationally, Jones New York has partnered with The Women's Conference -- one of the nation's leading conferences on women's issues and empowerment. Held in Long Beach, CA from October 24th through October 26th, the conference will focus on helping women become architects of change.

  • Also nationally, Jones New York is embarking on an Empowering Your Style road show featuring exclusive JNY Style Guy, Lloyd Boston. The six-city tour kicks off at Fashion's Night Out in New York City on September 10th and will help women with wardrobe solutions that make them look and feel great.

  • Locally in the New York metropolitan area, the campaign will intensify efforts in September 2010 with outdoor and newspaper advertising, street team engagement and the opening of a new shop experience at Macy's Herald Square.

About Jones Apparel Group, Inc.

Jones Apparel Group, Inc. (www.jonesapparel.com) is a leading designer, marketer and wholesaler of branded apparel, footwear and accessories. The Company also markets directly to consumers through its chain of specialty retail and value-based stores and through its e-commerce web sites. The Company's nationally recognized brands include Jones New York, Nine West, Anne Klein, Gloria Vanderbilt, Stuart Weitzman, Robert Rodriguez, Kasper, Bandolino, Easy Spirit, Evan-Picone, l.e.i., Energie, Enzo Angiolini, Joan & David, Mootsies Tootsies, Sam & Libby, Napier, Judith Jack, Albert Nipon and Le Suit. The Company also markets costume jewelry under the Givenchy brand licensed from Givenchy Corporation, women's footwear under the Dockers® and Dockers® Women brands and infants', toddlers' and boys' footwear (excluding girls' footwear) under the Dockers® and Dockers® Premium brands, licensed from Levi Strauss & Co., apparel and accessories under the Rachel Roy brand licensed from Rachel Roy IP Company, LLC, and Jessica Simpson jeanswear licensed from VCJS LLC. Each brand is differentiated by its own distinctive styling, pricing strategy, distribution channel and target consumer. The Company contracts for the manufacture of its products through a worldwide network of quality manufacturers. The Company has capitalized on its nationally known brand names by entering into various licenses for several of its trademarks, including Jones New York, Anne Klein New York, Nine West, Gloria Vanderbilt, l.e.i. and Evan-Picone, with select manufacturers of women's and men's products which the Company does not manufacture. For more than 35 years, the Company has built a reputation for excellence in product quality and value, and in operational execution.

Forward-Looking Statements

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding the Company's expected financial position, business and financing plans are forward-looking statements. The words "believes," "expects," "plans," "intends," "anticipates" and similar expressions identify forward-looking statements. Forward-looking statements also include representations of the Company's expectations or beliefs concerning future events that involve risks and uncertainties, including:

  • those associated with the effect of national, regional and international economic conditions;
  • lowered levels of consumer spending resulting from a general economic downturn or lower levels of consumer confidence;
  • the tightening of the credit markets and the Company's ability to obtain capital on satisfactory terms;
  • given the uncertain economic environment, the possible unwillingness of committed lenders to meet their obligations to lend to borrowers, in general;
  • the performance of the Company's products within the prevailing retail environment;
  • customer acceptance of both new designs and newly-introduced product lines;
  • the Company's reliance on a few department store groups for large portions of the Company's business;
  • the Company's ability to identify acquisition candidates and, in a competitive environment for such acquisitions, acquire such businesses on reasonable financial and other terms;
  • the integration of the organizations and operations of any acquired businesses into the Company's existing organization and operations;
  • consolidation of the Company's retail customers;
  • financial difficulties encountered by the Company's customers;
  • the effects of vigorous competition in the markets in which the Company operates;
  • the Company's ability to attract and retain qualified executives and other key personnel;
  • the Company's reliance on independent foreign manufacturers;
  • changes in the costs of raw materials, labor, advertising and transportation;
  • the general inability to obtain higher wholesale prices for the Company's products that the Company has experienced for many years;
  • the uncertainties of sourcing associated with an environment in which general quota has expired on apparel products but litigation and political activity seeking to re-impose quotas have been initiated;
  • the Company's ability to successfully implement new operational and financial computer systems; and
  • the Company's ability to secure and protect trademarks and other intellectual property rights.

A further description of these risks and uncertainties and other important factors that could cause actual results to differ materially from the Company's expectations can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2009, including, but not limited to, the Statement Regarding Forward-Looking Disclosure and Item 1A-Risk Factors therein, and in the Company's other filings with the Securities and Exchange Commission. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such expectations may prove to be incorrect. The Company does not undertake to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

Contact Information

  • Media Contacts:

    Sunny Jenkins
    HL Group
    212-529-5533
    sjenkins@hlgrp.com

    Joele Frank and Sharon Stern
    Joele Frank, Wilkinson Brimmer Katcher
    (212) 355-4449