SOURCE: Jones New York

Jones New York

March 09, 2011 09:34 ET

Jones New York Launches the Next Phase of "Empowering Your Confidence" Campaign

NEW YORK, NY--(Marketwire - March 9, 2011) - Jones New York, a division of The Jones Group Inc. (NYSE: JNY), today unveils the next phase of the Empowering Your Confidence campaign, celebrating over 40 years of dressing women for success in each of life's moments. 

Both the new national and regional Jones New York advertising campaigns continue the message of empowering women's confidence.

  • The national campaign, shot by Peter Lindbergh, features top models Patti Hansen, Julia Stegner, Hilary Rhoda, Cecilia Chancellor, and Emanuela de Paula dressed in the classic Jones New York Easy Care white shirt with the tagline "Tailored. Trusted. Timeless. The shirt that refuses to wrinkle." The Easy Care white shirt is this spring's wardrobe must-have that saves women both time and money. 

  • The regional 'Power Women of D.C.' campaign, which will launch exclusively in Washington, D.C., will highlight five prominent local, successful women in their respective workplaces. Photographed by Norman Jean Roy, the campaign features Brand Ambassador Dee Dee Myers, as well as EVP of Patient Care at The Children's Hospital Nellie Robinson, Emmy Award-winning journalist Sheila Brooks, and Georgetown Cupcake's Sophie LaMontage and Katherine Kallinis. When looking for women to feature in this campaign, Jones New York sought out women who have built, created, and nurtured businesses, ideas, and people -- the embodiment of empowerment and confidence.

Dee Dee Myers said: "It is an honor to take part in the Power Women of D.C. campaign. Washington has become a place where women are thriving and contributing. I look forward to continuing my work this year with Jones New York, not only as part of the D.C. campaign but also as a mentor to the Empowerment Fund winners and contributor to the Empowerment Journal on JNY.com. The brand truly continues to help women empower themselves and achieve their goals, and I am proud to be a part of it."

The Jones New York Spring 2011 'Empowering Your Confidence' advertising campaigns can be seen in national newspapers and magazines, including The New York Times, The Washington Post, and Women's Wear Daily, on New York City and Washington, D.C. taxi tops and bus shelters, on prominent billboards in New York City, as well as in a digital campaign on sites including HuffingtonPost.com, Monster.com, and USAToday.com.

Stacy Lastrina, Chief Marketing Officer of The Jones Group, added: "Jones New York remains committed to women throughout their lifetime. From her first suit to her first promotion, from graduation to the board room, Jones New York has been there helping her achieve her goals both in and outside of the office. Programs like the Little Black Book of Career Advice, the Empowerment Fund, and our JNY Style Guy Lloyd Boston help women with both substance and style."

The new phase of the Empowering Your Confidence campaign also features several multi-faceted initiatives:

  • The 2nd Annual Jones New York Power Lunch in Washington, D.C., hosted by Brand Ambassador Dee Dee Myers, will take place on March 10, 2011. Grants will be awarded to women through the JNY Empowerment Fund; the fund serves as a catalyst to help women reach their personal, professional, and community goals through monetary grants. 

  • Empowering Your Confidence Brand Ambassador and former White House press secretary Dee Dee Myers continues her work with the program through her Empowerment Journal, her mentorship of 2010 JNY Empowerment Fund winners, and as the host for the Power Lunch series.

  • JNY Style Guy Lloyd Boston will kick off a six market tour this Spring to help women craft wardrobe solutions that help Empower Your Style. Boston begins the tour at Macy's Tysons Corner in McLean, VA on Saturday, March 12th and unveil the new Jones New York Empowering Your Confidence shop-in-shop.

  • 'The Little Black Book of Career Advice,' a socially interactive and shareable digital book featuring career wit & wisdom from influential women, now allows readers to upload their own words of wisdom. To upload your own quote, visit JNY.com/empowerment.

To experience the Empowering Your Confidence campaign, please visit JNY.com/empowerment.

About The Jones Group Inc.

The Jones Group Inc. (www.jonesgroupinc.com) is a leading global designer, marketer and wholesaler of over 35 brands with best-in-class product expertise across five divisions: apparel, footwear, jeanswear, jewelry and handbags. The Jones Group has a reputation for innovation, excellence in product quality and value, operational execution and talent. The Company also markets directly to consumers through branded specialty retail and outlet stores and through its e-commerce sites.

The Company's nationally recognized brands and licensing agreements (L) include: Nine West, Jones New York, Anne Klein, Rachel Roy (L), Robert Rodriguez, Robbi & Nikki, Stuart Weitzman, B Brian Atwood (L), Boutique 9, Easy Spirit, Gloria Vanderbilt, l.e.i, Bandolino, Enzo Angiolini, Nine & Co., GLO, Joan & David, Joneswear, Andrew Marc/Marc Moto (L), Kasper, Energie, Evan Picone, Le Suit, Mootsies Tootsies, Grane, Erika, Napier, Jessica Simpson (L), Dockers (L), Sam & Libby, Givenchy (L), Judith Jack, Albert Nipon and Pappagallo. 

Forward-Looking Statements

Certain statements contained herein are "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. All statements regarding the Company's expected financial position, business and financing plans are forward-looking statements. The words "believes," "expects," "plans," "intends," "anticipates" and similar expressions identify forward-looking statements. Forward-looking statements also include representations of the Company's expectations or beliefs concerning future events that involve risks and uncertainties, including:

  • those associated with the effect of national, regional and international economic conditions;
  • lowered levels of consumer spending resulting from a general economic downturn or lower levels of consumer confidence;
  • the tightening of the credit markets and the Company's ability to obtain capital on satisfactory terms;
  • given the uncertain economic environment, the possible unwillingness of committed lenders to meet their obligations to lend to borrowers, in general;
  • the performance of the Company's products within the prevailing retail environment;
  • customer acceptance of both new designs and newly-introduced product lines;
  • the Company's reliance on a few department store groups for large portions of the Company's business;
  • the Company's ability to identify acquisition candidates and, in a competitive environment for such acquisitions, acquire such businesses on reasonable financial and other terms;
  • the integration of the organizations and operations of any acquired businesses into the Company's existing organization and operations;
  • consolidation of the Company's retail customers;
  • financial difficulties encountered by the Company's customers;
  • the effects of vigorous competition in the markets in which the Company operates;
  • the Company's ability to attract and retain qualified executives and other key personnel;
  • the Company's reliance on independent foreign manufacturers, including political instability in countries where contractors and suppliers are located;
  • changes in the costs of raw materials, labor, advertising and transportation;
  • the general inability to obtain higher wholesale prices for the Company's products that the Company has experienced for many years;
  • the Company's ability to successfully implement new operational and financial computer systems; and
  • the Company's ability to secure and protect trademarks and other intellectual property rights.

A further description of these risks and uncertainties and other important factors that could cause actual results to differ materially from the Company's expectations can be found in the Company's Annual Report on Form 10-K for the year ended December 31, 2010, including, but not limited to, the Statement Regarding Forward-Looking Disclosure and Item 1A-Risk Factors therein, and in the Company's other filings with the Securities and Exchange Commission. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, such expectations may prove to be incorrect. The Company does not undertake to publicly update or revise its forward-looking statements as a result of new information, future events or otherwise.

Contact Information

  • Media Contacts:

    Tina Malhotra
    HL Group
    212-529-5533
    tmalhotra@hlgrp.com

    Joele Frank
    Sharon Stern
    Joele Frank, Wilkinson Brimmer Katcher
    (212) 355-4449