JONES SODA CO.
TSX VENTURE : JSD
NASDAQ : JSDA

JONES SODA CO.

April 06, 2006 08:00 ET

Jones Soda Co. Appoints CFO

SEATTLE--(CCNMatthews - Apr 6, 2006) -

Jones Soda Co. (the "Company" or "Jones Soda") (Nasdaq:JSDA) (TSX VENTURE:JSD) announced today the appointment of Hassan N. Natha to the position of Chief Financial Officer.

Mr. Natha joins Jones Soda with over 20 years of experience in finance with both public and private companies, and was most recently an associate with CFO Selections and a principal with B2BCFO, providers of outsourced CFO services to small- and mid-sized companies. Previously, he was the CFO of Washington Gaming Inc., a gaming and real estate company, and Senior Manager with Accenture in Seattle.

In addition, Hassan Natha spent more than 10 years with BauerNike Hockey (a Nike subsidiary based in Montreal, Canada) in various Finance and Operations positions, including Vice President Operations and Director of Management Accounting and Taxation. As part of his responsibilities Mr. Natha set up a global transportation department and led a worldwide ERP (SAP) rollout.

In his roles, Mr. Natha has been responsible for financial and corporate planning activities and has a demonstrated track record of developing strong finance and operations teams. He has been involved in upgrading companies' planning & analysis capabilities, business controls and systems, as well as the evaluation, due diligence and integration of several acquisitions.

Peter van Stolk, President and CEO of Jones Soda, commented, "We're extremely pleased to announce that someone with Hassan's depth of financial and operational experience is joining our team. His financial leadership, international experiences, and operational knowledge in retailing and manufacturing are a combination that will benefit Jones as we continue to build our company."

Hassan Natha is a CPA licensed in the State of Washington and a Canadian Chartered Accountant. He is a member of the AICPA. He earned his Bachelor of Commerce from Concordia University and a Graduate DPA from McGill University.

Headquartered in Seattle, Washington, Jones Soda Co. sells its Jones Soda products through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda is sold through traditional beverage retailers and everywhere you'd never expect to find a soda.

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