JONES SODA CO.

JONES SODA CO.

February 24, 2005 11:58 ET

Jones Soda Co. to Launch New Organic Tea Line


NEWS RELEASE TRANSMITTED BY CCNMatthews

FOR: JONES SODA CO.

OTC SYMBOL: JSDA
TSX VENTURE SYMBOL: JSD

FEBRUARY 24, 2005 - 11:58 ET

Jones Soda Co. to Launch New Organic Tea Line

SEATTLE--(CCNMatthews - Feb 24, 2005) -

Jones Soda Co. (the "Company" or "Jones") (OTC:JSDA) (TSX VENTURE:JSD)
today announced that it will launch a new line of organic teas in the
second quarter of 2005.

The new line will be called Jones Organics and will offer six tea
flavors: Strawberry White Tea, Cherry White Tea, Berry Green Tea,
Mandarin Green Tea, Tropical Red Tea and Peach Red Tea. All will be
featured in a proprietary 14-ounce glass bottle. This new offering will
allow Jones Soda to enter into the natural foods trade, which continues
to grow year over year.

Peter Van Stolk, President and C.E.O. stated, "Jones Organics will be a
valuable asset to our brand portfolio. The organic industry is no longer
a niche market but is now part of the mainstream. Ready-to-drink teas
were up seven percent last year and both the category and the trade are
growing. We are ready to make a meaningful impact with our new line."

Headquartered in Seattle, Washington, Jones Soda Co. manufactures its
Jones Soda, Jones Naturals, Jones Energy and Whoopass brands and sells
through its distribution network in select markets across North America
and through several large national retail accounts. A leader in the
premium soda category, Jones is known for its innovative labeling
technique that incorporates always-changing photos sent in from its
consumers. Jones Soda is sold through traditional beverage retailers and
everywhere you'd never expect to find a soda.

This press release contains forward-looking statements and projections
concerning our plans, strategies, expectations, predictions and
financial projections about our future activities and results of
operations and other future events or conditions, and are
"forward-looking statements". Words such as "expect," "believe,"
"prospects", "opportunities" and other similar expressions are intended
to identify these forward-looking statements. In particular, statements
in this release regarding potential growth opportunities and new product
lines, working capital and cash flow management, operational and expense
controls, future profitability and results of operations are forward
looking. Statements in this press release, and elsewhere, that look
forward in time or include anything other than historical information
involve risks and uncertainties that may affect our actual results of
operations. These statements are subject to certain risks, including,
among others, future demand for our products in existing and new
markets, competition from other businesses providing similar products,
the ability to maintain profitability and control expenses and our
ability to successfully execute our business strategy. These and other
risks and uncertainties are discussed in more detail in our periodic
reports filed with the Securities and Exchange Commission under the
Securities Exchange Act of 1934, as amended, which are available at the
SEC website at www.sec.gov.

The Toronto Venture Exchange has not reviewed and does not accept
responsibility for the adequacy of the content of the information herein.

-30-

Contact Information