JONES SODA CO.
TSX VENTURE : JSD

JONES SODA CO.

November 07, 2005 11:44 ET

Jones Soda® Launches Holiday Meal in a Bottle Nationally at Target® to Benefit St. Jude Children's Research Hospital®

SEATTLE--(CCNMatthews - Nov 7, 2005) -

For those who can't get enough holiday spirit, Jones Soda Co. (OTC:JSDA) (TSX VENTURE:JSD) (the "Company" or "Jones Soda") is serving it up by the bottle. This year, Jones is launching an exclusive, limited edition Holiday Pack at Target to benefit St. Jude Children's Research Hospital. The goal of the Jones Holiday Pack is to raise $100,000 for St. Jude, the leader in the research and treatment of childhood cancer and other catastrophic diseases.

This Holiday Pack is designed for the sophisticated palate, featuring the traditional Turkey & Gravy Soda with 4 side dishes, Wild Herb Stuffing Soda, Brussels Sprout Soda, Cranberry Soda, and Pumpkin Pie Soda, along with a recommended wine list for each course. This unique dining experience will only be sold at Target stores nationwide and on Target.com beginning the week of November 7, while supplies last.

"Because of the overwhelming response to our holiday packs in 2004, we saw that there was a real demand for zero-calorie, meal-replacement beverages. This was also an opportunity to provide even more support for children's charities," says Peter van Stolk, President and CEO. "This year, we wanted to make the holiday packs more available to our consumers and our partnership with Target helped make this happen."

About Jones

Jones Soda Co., headquartered in Seattle, Washington, sells its Jones Soda, Jones Naturals, Jones Organics, Jones Energy and Whoopass brands through its distribution network in select markets across North America. A leader in the premium soda category, Jones is known for its innovative labeling technique that incorporates always-changing photos sent in from its consumers. Jones Soda (OTC:JSDA) is sold through traditional beverage retailers and everywhere you'd never expect to find a soda.

About Target

Minneapolis-based Target serves guests at 1,400 stores in 47 states nationwide by delivering today's best retail trends at affordable prices. Target is committed to providing guests with great design through innovative products, in-store experiences and community partnerships. Whether visiting a Target store or shopping online at Target.com, guests enjoy a fun and convenient shopping experience with access to thousands of unique and highly differentiated items. Target (NYSE:TGT) gives back more than $2 million a week to its local communities through grants and special programs. Since opening its first store in 1962, Target has partnered with nonprofit organizations, guests and team members to help meet community needs.

About St. Jude Children's Research Hospital

St. Jude Children's Research Hospital is internationally recognized for its pioneering work in finding cures and saving children with cancer and other catastrophic diseases. Founded by late entertainer Danny Thomas and based in Memphis, Tenn., St. Jude freely shares its discoveries with scientific and medical communities around the world. No family ever pays St. Jude for treatments not covered by insurance, and families without insurance are never asked to pay. St. Jude is financially supported by ALSAC, its fund-raising organization. For more information, please visit www.stjude.org.

Statements in this press release, and elsewhere that look forward in time or include anything other than historical information involve risks and uncertainties that may affect the Company's actual results of operations. Statements contained in this release regarding potential future opportunities from the myjones.com website, the Company's anticipated future results of operations, and the Company's ability to expand the Jones Soda, Jones Naturals, Jones Energy and Whoopass brands are "forward-looking statements" as the phrase is defined by the Private Securities Litigation Reform Act of 1995. Forward-looking statements by the Company are subject to certain risks, including future demand for Jones Soda products, the Company's ability to maintain and expand its distributor network, the ability of its distributors to increase product sales, competition from other businesses providing similar products and the Company's ability to successfully execute its business strategy. These risks and uncertainties, as well as other risks that are relevant to the Company's business and results of operations, are discussed in more detail in the Company's periodic reports filed with the Securities and Exchange Commission under the Securities Exchange Act of 1934, as amended, including the Company's Annual Report on Form 10-KSB for the 2001 fiscal year.

The TSX Venture Exchange has not reviewed and does not accept responsibility for the adequacy of the content of the information herein.

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