SOURCE: Fluent Inc.

Fluent Inc.

August 12, 2014 12:29 ET

Jordan Cohen Named Chief Marketing Officer at Fluent

Marketing Industry Veteran With Deep Direct and Email Marketing Expertise Set to Position Fluent for Growth in Evolving Market

NEW YORK, NY--(Marketwired - Aug 12, 2014) - Fluent, the Advertising Performance Technology company that specializes in new customer acquisition, today announced the appointment of industry veteran Jordan Cohen as its Chief Marketing Officer. In this newly created role, Cohen will oversee marketing and partnership development in an effort to drive demand for Fluent's award-winning technology and services. Cohen will report to Fluent's President and Co-Founder Matt Conlin.

"We are excited to welcome Jordan to the Fluent leadership team," said Conlin. "His experience in brand management, marketing, and partner strategy for industry leading marketing technology firms makes him a perfect fit for this role. As Fluent has grown, the need for a dedicated leader focused on promoting our broad range of solutions has become paramount. We look forward to Jordan's leadership in building out our marketing strategy as the Fluent brand continues to cement its reputation as a force in the customer acquisition and advertising technology marketplace."

Cohen has extensive experience in brand management and marketing strategy for innovative marketing technology firms. Most recently, he was the Vice President of Marketing for Movable Ink, where he rapidly established the company as a well-known presence within the industry and played a central role in driving triple digit year-over-year revenue growth. Prior to Movable Ink, Cohen served as Vice President of Business Development at Pontiflex where he built and managed an elite partner ecosystem and served as the face of the company to the email marketing industry, significantly amplifying its visibility in the space and generating significant new revenue streams.

"Customer acquisition is the Holy Grail of the digital marketing universe -- coveted by all, but fraught with challenges, and ever-elusive," said Cohen. "Fluent's unique and powerful technology platform empowers brands with a turnkey solution for acquiring their best customers with precision, at a massive scale. I'm thrilled to be on board to help broaden awareness and drive demand for the most innovative and effective acquisition platform in the marketplace."

Cohen is a sought-after public speaker, author, and press spokesperson. He also is active in industry trade groups, serving as a member of the DMA/EEC Education & Events Committee and the email marketing community Only Influencers. Cohen earned a B.A. in Communication Studies from the University of Michigan.

Fluent has a suite of advertising products that help clients identify and acquire the right customers with the greatest likelihood of establishing brand loyalty. Its flagship ad-serving solution facilitates a real-time conversation with consumers, which allows brands to formulate a more comprehensive understanding of their customers' needs and interests.

About Fluent
Fluent is the Performance Technology company that specializes in new customer acquisition. We have a suite of advertising products that help our clients identify and ultimately acquire the right customers with the highest likelihood of becoming brand loyal. Our flagship ad serving solution facilitates a real-time conversation with consumers, which allows brands to formulate a more comprehensive understanding of their customers' needs and interests. This level of insight paves the way for more profitable monetization strategies for our media partners and more effective marketing strategies for our advertisers. To find out more visit www.fluentco.com.

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