SOURCE: 7Ponies Productions

September 14, 2009 09:05 ET

"Jordon Saffron - Taste This!" a Mockumentary Film by Sergio Myers, Premieres in Los Angeles September 18; Chicago, New York, Miami, San Francisco Markets to Follow

Starring Rachel Hunter and Steve Schirripa

HOLLYWOOD, CA--(Marketwire - September 14, 2009) - 7Ponies Productions announces the theatrical release of egotistical reality cooking show chef mockumentary "Jordon Saffron - Taste This!," a film by Sergio Myers. The film premieres in Los Angeles at the Laemmle's Sunset 5 September 18 - 24, and travels across the country on this independent's platform theatrical release, and subsequent home video launch. Distributed by RMS Entertainment and international sales handled by Arsenal Pictures.

In the film, Jordon Saffron (Sergio Myers), the egotistical reality show chef (in the vein of Gordon Ramsay), suddenly loses his "taste" and everything around him -- his girlfriend (Rachel Hunter), TV contract, restaurant, and cooking show partner (Steve Schirripa). Traveling back home to Chicago he faces his fears (and a few hilarious situations) where he reawakens to love and to "taste" again, in this comedic mockumentary.

Sergio Myers, former reality show producer and creator of the hit MTV show "Sorority Life" draws on his past line of work to create a series of "mockumentaries" based on over-the-top entertainment personalities. In the vein of the Sacha Baron Cohen films and Larry David's "Curb Your Enthusiasm," Sergio simultaneously portrays the film's lead character and directs the scenes, following a stand-up comedic formula of impromptu acting. Comments the film's producer, director and star, "There is no written script, but as the director I am able to get more out of my actors' performances by merely describing in detail the emotion of the character in the particular scene, and then letting the actor go." The film was shot in a fraction of time and budget to what typically Hollywood comedies cost. "Just like reality TV has changed the course of traditional TV formats forever, traditional filmmaking is in need of a similar change," adds Sergio. A follow-up mockumentary project, based on the life of a white rap artist played by Sergio himself, "Becoming Pony Boi" is set to release next.

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