SOURCE: Jorg Gray

Jorg Gray

March 08, 2011 17:15 ET

Jorg Gray to Unveil Collection at BASELWORLD 2011

American Company Meets Global Audience in Switzerland at the Hall of Fascinations

TUSTIN, CA--(Marketwire - March 8, 2011) - Jorg Gray, an American watch brand designed to change the way we view time, today announced its inaugural exhibition at BASELWORLD 2011, the world's leading watch and jewelry event. The company will showcase its collection of men's dress, casual and ladies' lines from March 24 - 31 in the Hall of Fascinations 2.0, C62.

Known for its timeless, yet eye-catching creations, the Jorg Gray collection includes 24 series exclusively designed to offer consumers stylish, high quality timepieces at a tremendous value with most models retailing between $350-$995 USD.

KEY FACTS/HIGHLIGHTS

What started as a specialty private-label watch company quickly became a worldwide consumer brand as Jorg Gray gained international recognition when then-Senator Barack Obama began wearing the Jorg Gray 6500 Chronograph, a gift he received from his Secret Service detail in 2007. Demand for this striking and sophisticated watch grew as Obama was photographed with the timepiece at numerous notable events, including his presidential election speech and historic inauguration, spurring Jorg Gray to create a Commemorative Edition 6500. Since then, the Jorg Gray Collection has expanded to include complete men's and ladies' lines as President Obama continues to sport the original JG6500. Today Jorg Gray timepieces can be found at fine retailers throughout the United States and in major cities around the world from London to Bangkok, Mexico City to Kuala Lumpur.

The watches are meticulously crafted combining materials such as sapphire crystal, Swiss movements, and fine leather, rubber and stainless steel straps with intricate dials and casings.

The Jorg Gray Collection features:

  • More than 150 stunning men's and ladies' models to fit any style or occasion
  • Swiss made movements
  • Sapphire crystal lenses
  • Diamonds in certain ladies' models
  • Chronograph and non-chronograph models
  • Men's watches with 40-48 mm dials
  • Ladies' watches with 31-38 mm dials

To book an appointment to view the collection at BASELWORLD, please call +1-206-264-8220 or email jorggray@barokas.com.

SUPPORTING QUOTES

Trevor Gnesin, president of Jorg Gray

"While the story behind the brand has already resonated with people worldwide, BASELWORLD allows us to formally introduce our timepieces to a global audience whose passion in watches matches our own. There is no better venue to showcase the range and value the Jorg Gray Collection offers retailers and consumers."

Mark Gurdus, vice president of sales for Jorg Gray

"Jorg Gray's success in the marketplace stems from an unwavering commitment to develop pieces that connect with our consumers on all levels -- whether it's style, price or character. Our rapid growth these past two years is a testament to this dedication and outstanding product."

SUPPORTING RESOURCES

About Jorg Gray
Founded in 1998, Jorg Gray has expanded from an American specialty private-label watch company to a worldwide brand. Revered for its fashionable timepieces, Jorg Gray creates watches that people love for their design and high level of quality. Jorg Gray's visually striking, boldly designed watches combine styling, materials and colors that appeal to today's discerning customer. Please visit www.jorggray.com for additional information.

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