SOURCE: Jorg Gray

Jorg Gray

March 08, 2012 06:00 ET

Jorg Gray to Unveil New Collection at BASELWORLD

American Showcases Brand Progression in Switzerland at the Hall of Fascinations

TUSTIN, CA--(Marketwire - Mar 8, 2012) - Jorg Gray, an American watch brand designed to change the way we view time, today announced its presence at BASELWORLD 2012, the world's leading watch and jewelry event. The company will showcase its latest collection of men's dress, casual and ladies' lines from March 8 - 15 in the Hall of Fascinations 2.0, C62.

Known for its timeless, yet eye-catching creations, the Jorg Gray collection includes 27 series exclusively designed to offer consumers stylish, high quality timepieces at a tremendous value with most models retailing between $350-$995 USD.

KEY FACTS/HIGHLIGHTS

What started as a specialty private-label watch company quickly became a worldwide consumer brand as Jorg Gray gained international recognition when then-Senator Barack Obama began wearing the Jorg Gray 6500 Chronograph, a gift he received from his Secret Service detail in 2007. Demand for this striking and sophisticated watch grew as Obama was photographed with the timepiece at numerous notable events, including his presidential election speech and historic inauguration, spurring Jorg Gray to create a Commemorative Edition 6500. As President Obama continues to sport the JG6500, the collection itself has expanded to include complete men's and ladies' lines. Today Jorg Gray timepieces can be found at fine retailers throughout the United States and in major cities around the world from London to Bangkok, Mexico City to Kuala Lumpur.

The watches are meticulously crafted combining materials such as sapphire crystal, Swiss movements, and fine leather, rubber and stainless steel straps with intricate dials and casings.

The Jorg Gray Collection features:

  • More than 175 stunning men's and ladies' models to fit any style or occasion
  • Swiss made movements
  • Sapphire crystal lenses
  • Diamonds in certain ladies' models
  • Chronograph and non-chronograph models
  • Men's watches with 40-48 mm dials
  • Ladies' watches with 31-44 mm dials

To book an appointment to view the collection at BASELWORLD, please call +1-206-264-8220 or email jorggray@barokas.com.

BRAND AMBASSADORS

Ben Spies - MotoGP Racing Sensation

  • 2010 MotoGP "Rookie of the Year"
  • First MotoGP win for an American since 2006 (2011)
  • The second World Superbike rider to win a MotoGP race (2011)
  • Holds the record for longest AMA Superbike winning streak, 7 races
  • 2009 World Superbike Champion in his Rookie Year
  • The First World Champion for Yamaha World Superbike Team (2009)

Clint Dempsey- American Soccer Powerhouse

  • Dempsey has scored more goals than any American in English Premier League history
  • Voted Male Athlete of the Year by the U.S. Soccer Federation in 2011
  • Fourth American to ever score in a U.S. National Team match against Italy
  • In the 2010 FIFA World Cup, Dempsey scored against England, becoming the second American to score goals in multiple World Cup tournaments

Alex Tagliani- 2011 Indy500 Pole Position Winner

  • 2011 Indy 500 Pole Position Winner
  • Driver for Lotus Partner Effort with Bryan Herta Autosport
  • Top 10 finisher, Indy 500 in 2010
  • Tagliani started from the pole in consecutive races -- Indianapolis and Texas (2011)
  • He recorded six top-10 finishes, with a best of fourth at Texas and Motegi (2011)

Collection

JG3700-31
Movement: Swiss made ISA three hand movement, date display.
Case: 45mm solid stainless steel or black ionic plated case, white or black circular striped pattern dial, see-through hands with luminous tips
Lens: Sapphire coated K1 mineral crystal lens
Strap: White or black Italian leather strap with deployment butterfly buckle

JG5100-33
Movement: Swiss made ISA multi-function movement with 24 hour and date subdials
Case: 44mm rose gold or black ionic plated solid stainless steel case, white or black raised tone-on-tone stripe dial with white, black or rose gold markers, see through hands with luminous tips
Lens: Sapphire coated K1 mineral crystal lens
Strap: White or black silicone strap with steel buckle

JG6300-33
Movement: Swiss made ISA multi-function movement with date display
Case: 41mm solid stainless steel or black ionic plated case, black carbon fiber dial, see through hands with applied luminous tips
Lens: Sapphire coated K1 mineral crystal lens
Strap: Solid stainless steel bracelet with butterfly clasp, or brown Italian crocodile pattern leather strap with deployment butterfly buckle

SUPPORTING QUOTES

Trevor Gnesin, president of Jorg Gray

"BASELWORLD is the perfect international platform for us to introduce the next generation of quality timepieces from Jorg Gray. The brand has matured and we're proud of the style, precision and value represented by our latest collection. With an even stronger design esthetic, the growth of distributors internationally, and the signing of two additional brand ambassadors, we're anticipating expanded awareness of the brand over the upcoming year."

Mark Gurdus, vice president of sales for Jorg Gray

"Jorg Gray's phenomenal growth in the international marketplace over the past year is evidence that watch aficionados are drawn to a quality time piece at an exceptional price point. Even the most discerning of consumers can attest to the care and craftsmanship in each and every timepiece we produce. BASELWORLD will expose Jorg Gray to new distributors and give our current partners a chance to witness the evolution of our collection in person."

SUPPORTING RESOURCES

About Jorg Gray
Founded in 1998, Jorg Gray has expanded from an American specialty private-label watch company to a worldwide brand. Revered for its fashionable timepieces, Jorg Gray creates watches that people love for their design and high level of quality. Jorg Gray's visually striking, boldly designed watches combine styling, materials and colors that appeal to today's discerning customer. Please visit www.jorggray.com for additional information.

Contact Information