SOURCE: Firing Line with Bill Kutik

Firing Line with Bill Kutik

May 03, 2016 07:00 ET

Josh Bersin on 'Firing Line with Bill Kutik': Predictive Analytics Out of the 'Hype Cycle' and Working in HR

WESTPORT, CT--(Marketwired - May 3, 2016) -  Leading HR technology Analyst Josh Bersin, Principal, Bersin by Deloitte, Deloitte Consulting LLP, tells "Firing Line with Bill Kutik®" that predictive analytics, long discussed as a major advance in HR tech capability, is "out of the hype cycle" and finally making progress. Bersin's remarks come in the current edition of "Firing Line with Bill Kutik®," the web video series that begins its new monthly program today.

"Last year, we wrote a report called Analytics Stuck in Neutral, because it appeared that it really wasn't taking off," Bersin tells Kutik. "But this year, our research shows that it actually is and the percentage of companies that are actively doing predictive analytics doubled over last year. So it's finally out of that hype cycle."

Focusing on employee productivity, Bersin also explains how the new concepts of "design thinking" and "experience design" can potentially lead to more productive employees, but that their current digital experiences at work sometimes don't.

Bersin cites one example of predictive analytics being used to improve hiring: One Silicon Valley company is hoping to cut down on employee theft and other crimes by analyzing so-called potential "toxic employees" in the hiring pool.

"They found... by looking at data, that there were some specific interview questions that those people exaggerated on in a very predictable way that actually gave them a hint of whether they would turn into these unethical employees," Bersin tells Kutik. "So they're using that data to really change the way they do hiring and, of course, build a higher quality candidate pool."

"Josh Bersin has his finger on the pulse and pace of HR Tech. Anyone in the field who wants to be current needs to know what Josh Bersin is saying and doing," Bill Kutik, Host and Managing Editor of "Firing Line with Bill Kutik®," said. "His most recent appearance on our program is another example of the high-level experience and insight that we bring to our audience."

To date, "Firing Line with Bill Kutik®" has received nearly 39,000 views on the show's YouTube channel http://bit.ly/KutikFiringLine. The monthly web series features HD video interviews with thought-leaders from the HR tech community including practitioners, vendor executives, analysts and consultants. Watch the new episode, sponsored by Infor, at http://bit.ly/KutikFiringLine.

About Bill Kutik

As the HR industry's leading independent analyst, Bill Kutik is considered one of the top four influencers in the HR technology marketplace. For 26 years, he has been Technology Columnist for "Human Resource Executive®" and served as founding co-chair of the magazine's famous annual HR Technology® Conference & Expo, since it began in 1998 through 2013. Kutik has also created and moderated 109 industry panels, most recently at the inaugural HR Tech China Conference.

In 2012, Human Resource Executive named him one of the 10 "Most Powerful HR Technology Experts" and The Huffington Post in 2013 listed him in "Top 100 Social HR Experts on Twitter."

Previously, he reported for "The New York Times" and "The New York Daily News." He has a BA degree from Harvard University. He can be reached at Bill@Kutik.com.