EA Worldwide

EA Worldwide

May 06, 2011 10:43 ET

Josh Cote Shows Keen Interest in New Twist on the Apprentice 2011

LONDON, UNITED KINGDOM--(Marketwire - May 6, 2011) - Josh Cote, an entrepreneur and managing director of successful outsourced sales company EA Worldwide has shown a keen interest in the seventh season of The Apprentice UK as Lord Sugar looks to invest in a new business with this year's winning candidate.

The Apprentice 2011 is to screen its first episode Tuesday May 10 at 9pm on BBC One and for the first time Alan Sugar is not looking to hire one of the 16 candidates but instead is looking to invest £250,000 in a business partner. The Apprentice UK is a BAFTA award-winning reality TV show that allows ambitious business people to show off their varied skills, competitive edge and with the added twist of a business opportunity in this year's show it is expected to focus more closely on British entrepreneurship.

Josh Cote started his first business in Boston, Massachusetts at the age of 24. His success in the outsourced sales industry and keen interest in business development allowed an international expansion into the UK in 2007. 'While studying in college I knew I wanted to run a business someday, after graduating I tried out a couple of different jobs before deciding to knuckle down and strive towards my goal of starting a business from a young age. Surrounding myself with ambitious, entrepreneurial and successful people was a huge advantage and taught me a great structure which has led to the success of my businesses says Josh Cote, Managing Director of EA Worldwide London.

TV shows such as The Apprentice have been encouraging entrepreneurship over the past decade and have enabled new graduates or professionals facing challenging times like redundant to consider creating their own job opportunities. Lord Sugar will act as a mentor as well as business partner for the successful candidate on this year's show. 'The biggest attraction other than the cash investment for many of the candidates who apply to The Apprentice has got to be the mentor. Alan Sugar is renowned for growing up on a council estate and building his empire from nothing, "who better to get 'start-up' advice from than Lord Sugar" adds Josh Cote.

Josh Cote along with many other successful entrepreneurs is quick to promote the benefits of owning a business, creating job opportunities and assisting the recovery of the recession. 'If reality shows like The Apprentice encourage more people to follow their dreams of running a business and being their own boss then I couldn't be more supportive,' continues Josh Cote.

The Apprentice airs on Tuesday, May 10 at 9pm with the second episode following on Wed, May 11 on BBC One.

Contact Information