Visual IQ

November 27, 2012 09:00 ET

Josh Dreller of Visual IQ to Moderate Attribution Panel at Digital Analytics Association's Chicago Symposium

Panel to Share Insights on the Contribution of Attribution to the Marketing Organization

NEEDHAM, MA--(Marketwire - Nov 27, 2012) - Cross channel marketing intelligence software provider Visual IQ today announced that Sr. Director, Client & Industry Solutions, Josh Dreller will moderate a panel for digital marketers at the Digital Analytics Association's Chicago Symposium on December 5, 2012. Dreller will moderate a highly-anticipated panel called "Deal Maker: Attribution as the Shared Currency Between Analysts & Media Buyers," which will address the role attribution plays in bridging the gap between the media buying and analytics teams within brands and agencies.

During the session, panelists will provide both macro-level and implementation-level recommendations and best practices on how to utilize the attribution process to effectively optimize marketing spend. A digital marketing and attribution expert, Dreller will lead panelists into an insightful discussion on the importance of measuring marketing efforts across multiple channels and the role attribution plays in helping both marketing analysts and media buyers achieve critical business objectives.

Traditionally, marketing analysts and media buyers have spoken two very different languages. As the number of marketing channels expands, however, the explosion of data being produced by those channels has forced the two to work together to justify every advertising dollar spent. That is where attribution, the art and science of calculating how different channels lead to a purchase or other sort of interaction with the consumer, comes in. This session will examine how analysts and media buyers can work in concert to utilize marketing data to attain organizational goals.

The Digital Analytics Association (DAA) helps organizations overcome the challenges of data acquisition, exploration, deduction and application. The Chicago DAA Symposium will feature thought provoking presentations from some of the greatest rainmakers in the industry on what it takes to drive a multi-channel business, whether that involves people, processes or technology. The event will take place at the Holiday Inn Chicago Mart Plaza, 350 W. Mart Center, 14th Floor, Chicago, IL. To learn more about the event or to see the full agenda, please visit the event website.

Wednesday, December 5, 2012 at 3:35 p.m. CT

With Dreller at the helm, the panel will include insights from:

  • Woody Meachum, Director, Analytics, OMD and Visual IQ customer
  • Peter Norwood, Chief Operating Officer, Adometry
  • Carrie Frazee, Associate Director, Strategy and Analysis, Digitas

About Visual IQ 
Visual IQ produces the world's most powerful cross channel marketing intelligence software products. Its hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix -- both online and offline.

The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.

Visual IQ can be reached at or by visiting

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    Katelyn Holbrook
    Version 2.0 Communications
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