Visual IQ

January 23, 2013 09:00 ET

Josh Dreller of Visual IQ to Moderate Attribution Panel at Digital Analytics Association's Los Angeles Symposium

Panel to Showcase Best Strategies for Companies to Adopt Data-Driven Thinking

NEEDHAM, MA--(Marketwire - Jan 23, 2013) -  Cross channel marketing intelligence software provider Visual IQ today announced that Sr. Director, Client & Industry Solutions, Josh Dreller will moderate a panel for digital marketers at the Digital Analytics Association's Los Angeles Symposium. Dreller will moderate a useful and engaging session called "The Culture of Analytics Meets Company Culture," which will explore what companies can do to create a positive analytical culture.

During the highly interactive session, panelists will provide real-world examples of how they were able to successfully create a data-driven, analytical culture within their respective organizations. A fluent media technologist and digital marketing expert, Dreller is uniquely qualified to lead panelists into an insightful discussion on the importance of creating and implementing a positive analytical culture. 

With technology like attribution, digital marketers now have the ability to analyze more information than ever. However, some companies have yet to take advantage of the huge opportunity data provides because they are not accustomed to data's value or because of structural limitations within an organization. Even with robust technology, organizations need to inspire cultural change in order to realize the full benefits of any solution. This session will explore how companies can best prepare for this sea of change and effectively create a culture that values analytics and data-driven thinkers.

The Digital Analytics Association (DAA) helps organizations overcome the challenges of data acquisition, exploration, deduction and application. The DAA Los Angeles Symposium will feature thought provoking presentations from leading digital marketers on how mobile, big data and attribution shape multi-channel analytics. The event will take place at the Sheraton Delfina Hotel, located on 530 Pico Boulevard, Santa Monica, CA. To learn more about the event or to see the full agenda, please visit the event website.

Thursday, January 31 at 3:20 p.m. PT

With Dreller at the helm, the panel will include insights from:

  • Leah Borgeson Stigile, Head of Global eIntelligence, TOMS
  • Morgan Vawter, Sr. Manager, Multi-platform Research, Piston
  • Brian West, Director of Analytics and Optimization, ABC

About Visual IQ 
Visual IQ produces the world's most powerful cross channel marketing intelligence software products. Its hosted IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies' marketing data and provides actionable recommendations to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix -- both online and offline.

The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution management and scenario-planning science that clearly and accurately show marketers where opportunities exist for optimization and improvement. In 2012 Visual IQ was named a leader in both interactive attribution and cross channel attribution by Forrester Research.

Visual IQ can be reached at or by visiting

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    Katelyn Holbrook
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