SOURCE: Sona Mobile

January 24, 2007 08:30 ET

Josh Taylor Joins Sona Mobile to Head the Horse Racing Division

NEW YORK, NY -- (MARKET WIRE) -- January 24, 2007 --Sona Mobile Holdings Corp. (OTCBB: SNMB) announced today that John W. (Josh) Taylor IV has joined the company as the head of the Horse Racing Division.

Taylor has over 20 years of experience in the thoroughbred industry -- beginning in 1983 when he worked under the mentorship of John H.S. Finney, then President of the Fasig-Tipton Company, the oldest thoroughbred auction firm in the United States. After college, Taylor joined Fasig-Tipton Company in Kentucky, rising to the position of Assistant Director of Sales for Fasig-Tipton Midlantic. In 1993, Taylor followed Finney and Laddie Dance to Horseman's Bloodstock Services, a Maryland-based Thoroughbred Auction company, where he helped pioneer the use of video marketing of bloodstock to solicit interest from potential clients.

Most recently, Taylor served as a Managing Partner for Midlantic Ltd, a corporate promotional marketing company based in Kennett Square, Pennsylvania, where he lives with his wife Emery Jones -- daughter of Russell B. Jones Jr., president of the Pennsylvania-based Walnut Green Bloodstock, and her three children.

Taylor brings with him extensive knowledge and experience, and a passion for the thoroughbred horse industry. In addition to owning racehorses and broodmares, he has been a senior member and a certified Steward of the National Steeplechase Association since 1993, and has served on the Board of Directors and Race Committees for several NSA steeplechase race meetings.

"I am excited to join Sona Mobile. This opportunity allows me to fuse my love of horses with my business experience. I truly believe that Sona's patent-pending wireless technology will be great for the industry, and help move it to the next level to touch the blackberry demographic," said Taylor.

"We are thrilled that Josh has agreed to join Sona Mobile as the head of our Racing Division. I am confident that Josh and his existing relationships will be extremely helpful as we continue to market the Sona wireless application to the horse racing industry," said Chairman and Chief Executive Officer of Sona Mobile, Shawn Kreloff. "Josh was instrumental in forging Sona's recent strategic alliance with New York Racing Association ('NYRA'), and is in the process of exploring similar relationships with several other thoroughbred industry organizations on our behalf."

About Sona Mobile

Sona Mobile Inc. is a leading provider of secure mobile solutions for gaming and entertainment applications as well as access to financial and enterprise information. Sona's technology delivers a rich client experience without compromising performance or security. Sona's key differentiator is the innovative Sona Wireless Development Platform (SWP) and 3D mobile methodology. The SWP architecture works across a wide range of mobile devices and operating systems, including Research In Motion's BlackBerry® and Microsoft Corp's Windows Mobile® lines. Sona's global strategic alliance with Shuffle Master, Inc. utilizes the SWP to provide users with wireless in-casino gaming.

Contact Information

  • Contact:

    Shawn Kreloff
    Chief Executive Officer
    212-918-0569
    Email Contact

    Kate Sidorovich
    Investor Relations
    415-445-3236
    Email Contact