SOURCE: Datran Media

February 12, 2007 09:22 ET

Joshua Baer, Datran Media CTO, to Discuss Email Authentication With Experts From Microsoft and SendMail in Ferris Research Webinar on February 21, 2007

NEW YORK, NY -- (MARKET WIRE) -- February 12, 2007 --Joshua Baer, chief technology officer of Datran Media, a leading performance-based marketing company, will participate in a Ferris Research Webinar focused on email sender authentication. This one-hour, free online event, designed for IT support and vendor product management staff, will educate listeners on the different methods and benefits of implementing sender authentication as part of a spam filtering solution. The Webinar takes place on Wednesday February 21, 2007, at 11:30 a.m. ET.

Sender authentication is an email standard that allows consumers to determine if an email message has been forged. This tool is especially useful in dealing with email threats like phishing or spoofing. Internet standards are currently being drafted to formalize these technologies. During the Webinar, Baer will give a recap of the email industry's positioning and authentication initiatives in 2006 as well as a look at the road ahead for authentication best practices in 2007.

Datran Media is a long-standing champion of authentication best practices as a steering committee member of the Email Sender and Provider Coalition (ESPC) and the Authentication and Online Trust Alliance (AOTA), and as an industry leader in CAN-SPAM compliance. Baer is the co-chair of the ESPC technology committee, chair of the Email Experience Council partnership committee and the creator of, an online encyclopedia on email deliverability. He is recognized industry-wide for his thought leadership on email marketing best practices.

"Sender authentication is mutually beneficial to both receivers and email marketers," commented Baer. "It is a platform for better spam filtering and improved reputation services, and the technology has great potential to lead to less spam in the consumers' inboxes and higher deliverability rates for senders."

Co-presenters for the sender authentication Webinar include Richi Jennings, analyst for Ferris Research, Eric Allman, chief science officer for Sendmail, and Harry Katz, program manager with the technology care and safety group for Microsoft.

To register, please visit

About Datran Media

Datran Media is a leading performance-based marketing company with enabling technology that connects marketers to consumers through a comprehensive set of email marketing and digital media services. Datran Media's expertise resides in online list management, customer acquisition, email delivery and compliance solutions. For more information, please visit: and the new Datran Media Journal at

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