SOURCE: Journal Register Company

Journal Register Company

September 22, 2010 08:00 ET

Journal Register Company Launching Hyperlocal Portal to Serve Philadelphia

Partners With Outside.in to Power Community-Based News Venture

YARDLEY, PA--(Marketwire - September 22, 2010) -  Journal Register Company, a leading local news and information company, is launching a hyperlocal news and advertising portal serving the Philadelphia area.

Powered by Outside.in, Inc., the yet-to-be-named portal will provide locally relevant news based on the users' location and interests. The site will feature content from Journal Register Company newsrooms, as well as the Company's growing number of community publishing partners -- all of whom will receive additional exposure and traffic. The Company serves 299 communities in Greater Philadelphia through 134 multi-platform products and earlier this month expanded its Digital First advertising initiative by expanding its partnership with Yahoo! into Philadelphia -- the nation's fourth largest DMA.

"This launch provides an entry into Philadelphia that is in line with Journal Register Company's Digital First business model," said John Paton, Chief Executive Officer of Journal Register Company. "We will harness the power of the crowd, utilize cloud technologies and provide a vibrant hyperlocal news source that focuses on the audience and the individual news consumer."

Community-based publishers and bloggers will be able to publish their content through Outside.in's publishing system and receive the benefit of added exposure through the partnership with Journal Register Company while maintaining control of their content and their sites. This effort is the latest in the Company's partnerships with local publishers including a partnership with GrowthSpur -- which provides training to bloggers to monetize their sites -- and the establishment of Community Media Labs at Journal Register Company newsrooms earlier this year.

"This site will be powered by the audience and will benefit -- through traffic and revenue -- those who publish their content here," said Jonathan Cooper, Vice President of Content. "We realize the benefit of plural voices in the community. There are hundreds of sources for news about Philadelphia and we will link to those who do it the best."

The growth of the new site will be realized through grassroots community partnerships and will focus on supporting the existing blog community rather than attempting to direct or create it. The Company will harness the voice of the community to serve the audience.

"This will be news for the audience and by the audience," said Mr. Cooper.

About Journal Register Company
Journal Register Company is a leader in local news and information serving 992 communities in 10 states. The Company's 324 multi-platform products reach an audience of nearly 14 million people each month. For more information visit the company website at www.JournalRegister.com.

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