SOURCE: The Joy Factory

The Joy Factory

January 08, 2013 09:30 ET

The Joy Factory Debuts aXtion Line of Rugged, Waterproof Cases for iPad and iPhone & Universal Tablet Mounts at CES 2013

aXtion Line Protects Smart Devices Against Everyday Calamities, Meet Industry's High Waterproof Ratings & Military Grade Shockproof Standards

LAS VEGAS, NV--(Marketwire - Jan 8, 2013) - International Consumer Electronics Show Booth #3402 -- The Joy Factory, Inc. today unveiled a suite of digital companion products to complement today's popular smart devices, including the Apple iPad® and smart tablets at the International Consumer Electronics Show (CES) taking place January 8-11, 2013 in Las Vegas. The Joy Factory is showcasing an enhanced product series featuring aXtion, a rugged and protective case line for the iPhone 5, iPad and iPad mini along with Unite™, carbon fiber mounting systems that allow users to stay active and engaged with their smart devices in their daily lives.

"The Joy Factory's aXtion and Unite family of products bridge users' love of their mobile technology with their active lifestyle," said Sampson Yang, president of The Joy Factory. "Each new product and its ecosystem of accessories were ergonomically designed to allow users to choose their needed level of protection and redefine the limits of how consumers can take their iPhone, iPad and iPad mini anywhere."

The Joy Factory is debuting the next generation of rugged specialty products and mounts at booth no. 3402 in the iLounge including:

aXtion pro Rugged, Waterproof Case for iPad/iPad mini & iPhone 5 -- Building on the company's success of the company's waterproof cases for iOS devices, The Joy Factory has incorporated advanced waterproof and shockproof technology to protect the iPad, iPad mini and iPhone 5 in the most challenging environments. The case meets the highest qualification of IP68 waterproof standard, meaning that it can withstand continuous submersion in water. The durable case also meets the standard of military grade shockproof MIL-STD-810, helping to protect the iPad/iPhone 5 from accidental drops and guard against hazards in the harshest conditions for those that hit the slopes or work at hazardous construction sites.

All buttons on the iPad are fully accessible, creating new opportunities to transform the device into an underwater camera. The headphone jack is also accessible for waterproof headphones, allowing users to easily listen to music without having to remove the tablet from the case. 

Should the iPad take an accidental fall into water, the aXtion pro case will float to the surface for easy retrieval. An optional floating accessory is available to add to the aXtion pro iPhone 5 case.

The aXtion Pro will be available in Q1-2013, starting at the MSRP of $149.95 for the iPad, $129.95 for iPad mini and $79.95 for the iPhone 5.

The aXtion pro includes a full line of accessories sold separately. Such accessories allow the iPad to be leveraged as a 'go anywhere' device and include: Heavy Duty Carrying Handle; Heavy Duty Shoulder Strap; MagConnect™ Adaptor -- compatible with The Joy Factory's carbon fiber mount line; Standard Headphone Adaptor; and Multi-Angle Stand.

iPhone 5 users can take advantage of a number of aXtion pro accessories for work or play including: an Armband; Suction Mount; Motorcycle Mount; Bicycle Mount; Lanyard; Float; and Belt Clip.

aXtion play for iPhone 5
The aXtion play family offers all the same waterproof and shock-proof protection as the aXtion Pro, but in a slimmer go-anywhere size for iPhone 5 users. aXtion Play is a slim, ultra-rugged waterproof case for the iPhone 5 with an optional float accessory. It is offered at an MSRP of $69.95.

aXtion go iPad mini and iPhone 5
The aXtion go family provides water-resistant/shock-resistant protection for everyday protection. The diamond-shaped air cushions protect against routine bumps, drops and scrapes. The rugged water-resistant cases for the iPad mini and iPhone 5 will be offered at MSRPs of $69.95 and $49.95. In addition, a series of accessories are offered including an Armband; Suction Mount; Shoulder Strap; Hand Strap; and Bike Mount.

Unite™ Family of Universal Tablet Wall and Surface Mounting Solutions
The Joy Factory also expanded its industry-leading line of carbon fiber mounting systems with Unite™. The Unite universal family of mounting solutions supports today's popular smart tablets including the iPad mini, Surface and Nexus. Users can easily snap in their smart tablet into the protective hard shell carbon fiber tray, which in turn screws to the mounting brackets for a sturdy fit. With a variety of options to leverage the tablet in the home, office and automotive environments, the Unite mount rotates 360 degrees for greater viewing angles in landscape and portrait modes and, thanks to a retractable arm, folds up easily for quick storage.

The product portfolio includes: Wheelchair Mount; Wall/Cabinet Mounts; Clamp Mounts; C-clamp Mounts; Tripod/Microphone Mounts; Automotive Seat Bolt Mounts; and Automotive Carbon Fiber Head Rest Mounts.

The Unite line will be available in Q1-2013, starting at the MSRP of $79.95.

The Joy Factory's MagConnect mounting solutions for iPad are now compatible with LockDown, a simple to install cable lock anti-theft device. The LockDown, which is also compatible with Kensington locks, and allows users access to the iPad ports, home and volume buttons, is a theft-prevention device that allows the tablet to be mounted in public areas such as tradeshows, museums, government offices and retailers. It is offered at an MSRP of $89.95.

All products will be available for pre-order at and through major online sites and retailers.

About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company's name is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company's commitment to creating an elite class of digital companion products that bridge today's complex technology and elicit a joyful experience for the consumer. The company's flagship product suite of iPad® and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives. 

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named an International CES Innovations '2013 Design and Engineering Awards Honoree' and as one of the 'Top 5 Mobile Case Brands' in Reader's Choice Awards. Additional information is available at, or

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