The Joy Factory Launches Enhanced Product Suite of MagConnect Carbon Fiber iPad Mounting Accessories

IRVINE, CA--(Marketwire - Aug 8, 2012) - The Joy Factory, Inc. today unveiled its MagConnect™ series of carbon fiber mounting systems, which range from a new wheelchair mounting system to an enhanced specialty Tripod mount, along with the third generation iPad compatible Valet and Tournez line. The product portfolio is designed to provide greater accessibility for tablet use at home, in auto or business environments.

"The Joy Factory has enhanced its suite of digitally-driven lifestyle products to support the growing demand of users who make the iPad a natural extension of their daily lives," said Sampson Yang, president of The Joy Factory and consumer electronics veteran. "With the design of the new easy-to-connect magnetic mounting system, we foresee endless opportunities in the way users can apply the iPad at work and play." 

Magnetic Connection Offers Easy Snap and Connect Use
In developing the carbon fiber line, The Joy Factory team integrated MagConnect, a new magnetic connection design. This functionality allows users to snap and release their iPad into the removable protective hard shell case, which in turn connects to the magnetic mounting brackets quickly and sturdily. In addition, all mounting systems are compatible with The Joy Factory's professional Folio360III to allow users to further leverage their iPad in a portfolio-style case and stand.

Carbon Fiber Craftsmanship Offers Sturdy Support, Sporty Style
The Joy Factory's mounting solutions are constructed with carbon fiber for maximum durability. Featuring sleek auto racing-type styling, the carbon fiber is light weight yet provides an excellent strength-to-weight ratio to sturdily support the iPad. Flexible in design, the ball and socket system works in sync with the articulated arm to rotate 360 degrees for greater viewing angles in landscape and portrait modes and retracts easily for quick storage. The energy absorption properties of the carbon fiber also work to eliminate any potential shaking while the iPad may be in operation, for example, while mounted in a vehicle.

The new generation of iPad automobile, wall and surface mounts has further been enhanced to include:

Charis iPad MagConnect Mount Systems for Wheelchairs and Frames -The Charis line is specially designed to provide greater iPad accessibility for wheelchair users and in healthcare applications such as hospital bed frames. The Charis mounting system securely adheres to rails 1 ⁵/₈ inches in diameter with a c-clamp, while its MagConnect design makes attaching and detaching the iPad to the object's frame convenient. The retractable arm, complemented by the ball and socket design, offers portrait or landscape viewing angles and folds for easy storage when not in use. The Charis mounting solution includes an exclusive 3-year manufacturer's warranty, along with special customization consultation, which is designed to ensure that the mount fits a user's unique requirements such as height, wheelchair dimensions, etc. The Charis iPad Mount is available at the MSRP of $179.95.

Tournez Retractable Carbon Fiber iPad Wall and Clamp MagConnect Mounting Systems - The Tournez Retractable Carbon Fiber family suite is available in a variety of options suitable for iPad users at home, the office or professional trade work environments such as medical offices, schools and sales fleets. The Tournez mounting systems feature a 360-degree angle that adjusts to facilitate landscape or portrait viewing. The MagConnect design makes installation easy with a quick snap on and off functionality for wall, cabinet or flat surface applications. Tournez provides maximum versatility for iPad users in the kitchen, the garage, office and numerous other locations. The Tournez MagConnect™ is offered at the MSRP of $119.95 (wall/cabinet mount) or $169.95 (clamp mount).

Tournez C-Clamp iPad MagConnect Mount - The Tournez iPad holder with a carbon fiber arm and secure c-clamp easily adheres to any hard surface including a desk, bar, bookshelf, countertop or armrest regardless of shape. It is designed to allow users to work comfortably on their tablet hands free and offers limitless options for companies to leverage their iPad as an extension of their business--albeit a kiosk, interactive menu and more. The Tournez C-Clamp MagConnect Mount has a MSRP of $99.95.

Tournez Tripod/Microphone Stand-Compatible iPad MagConnect Mount - The Tournez Tripod-Compatible MagConnect Mount provides photographers or musicians maximum versatility to leverage their iPad at their studio, onstage and in the field. The lightweight MagConnect mount easily attaches an iPad to a tripod or microphone stand and is made with carbon fiber to offer sturdy support. The flexible arm, which rotates 360 degrees, offers multiple hands-free viewing angles. The Tournez Tripod/Mic-Stand MagConnect Mount is offered at the MSRP of $89.95.

Valet Carbon Fiber iPad MagConnect™ Auto Mounting Systems - The Valet iPad seat bolt mount and headrest MagConnect mounting system from The Joy Factory allows users to maximize navigation or entertainment features of the iPad on the go. The seat bolt mount offers front seat passenger hands-free convenience to use their iPad for navigation. The flagship Valet also offers a headrest MagConnect mount which attaches easily to the back of the front passenger or driver seat in any car, truck or SUV. Passengers can rotate their iPad in the case a full 360 degrees for optimal landscape or portrait viewing. Both mounts offer an adjustable arm to make viewing comfortable from any angle and different height options. The Valet swivels out of the way when not in use. The Valet MagConnect is available at the MSRP of $169.95 (seat bolt mount) or $89.95 (headrest mount).

All products are compatible with the iPad (3^rd generation) and iPad2 and currently available for pre-orders at www.thejoyfactory.com. Shipments are slated to begin through major online retailers and selected retail stores by mid August. 

About The Joy Factory
The Joy Factory, headquartered in Irvine, Calif., offers innovatively designed digital device accessories. The company's namesake is derived from the definition of Joy: the emotion of great delight or happiness caused by something exceptionally good or satisfying. This is the driving philosophy behind the company's commitment to creating an elite class of digital companion products that bridge today's complex technology and elicit a joyful experience for the consumer. The company's flagship product suite of iPad™ and iPhone® patented and patent-pending specialty accessories include versatile cases/stands, mounting systems and charging solutions to allow consumers to stay active and engaged with their smart devices in their daily lives. 

The company was founded by a team of gadget fanatics and designers with more than 40 years of expertise in the consumer electronics sector and was recently named an International CES Innovations '2012 Design and Engineering Awards Honoree' and as one of the 'Top 5 Mobile Case Brands' in About.com Reader's Choice Awards. Additional information is available at www.thejoyfactory.com, www.facebook.com/thejoyfactory or www.twitter.com/thejoyfactory.