SOURCE: Socialware


February 19, 2014 09:00 ET

Joyce Sullivan Joins Socialware as Vice President of Social Business Programs

Financial Services Industry Veteran and Social Media Expert to Oversee Consulting and Practice Management

AUSTIN, TX--(Marketwired - Feb 19, 2014) - Socialware, the leading social business solution provider for regulated industries, today announced that Joyce Sullivan, a financial services veteran with more than 20 years of experience in a variety of executive roles at firms including Citigroup, Credit Suisse, JP Morgan Chase and Wells Fargo, has joined the company as the vice president of social business programs. Sullivan is responsible for Socialware's professional services team that offers social business strategy, consulting and practice management for firms and advisors.

Three years ago, Sullivan took her deep knowledge of the financial services industry and founded SocMediaFin, a social media consulting firm for the financial services industry, where she provided social media strategy development and social media compliance and regulatory expertise in addition to holding social media leadership seminars for specialty firms and industry executives.

"Joyce's unique combination of financial services executive leadership experience along with her deep knowledge of social media best practices is the perfect addition to the Socialware team," said Ken Naumann, CEO of Socialware. "She has the ability to speak the language of our client base and really understands their needs and challenges when it comes to social media. Our goal is to help our clients, particularly the advisor, become successful on social and Joyce will be key to meeting that objective."

In addition to her duties at Socialware, Sullivan is an adjunct professor at City University of New York, Baruch College, where she teaches social media communications. She also is a founding mentor of Women Innovate Mobile, the first startup accelerator focused on women-founded companies in mobile technology.

"Over the last three years, I've been a consultant looking at the landscape of social media in regulated industries, biding my time to find a company that is positioned as the leader in this space and also aligns with my values and expertise," said Sullivan. "I found that in Socialware, and I'm excited to join the team as they grow and create the future for social media in this industry."

Connect with Joyce across her social media channels:

About Socialware
Socialware provides industry-leading software and services for regulated industries to securely and compliantly market through social media, and to generate business through relationships with customers and prospects on Facebook, LinkedIn, and Twitter. Socialware is a trusted technology partner to more than 165 of the leading firms in the US. Learn more about Socialware at

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